Professional Role and Responsibilities
Tobias Niendorf holds the position of Global Head, Partner Solution Success – HCM at SAP SE, based in Singapore since July 2021. In this senior leadership role, he manages a global team of SAP SuccessFactors Partner Solution Adoption Managers. His primary mandate focuses on enabling SAP SuccessFactors partners worldwide to deliver a world-class customer experience at every stage of the customer journey. His core responsibilities encompass:
- Designing and executing enablement programs to train and coach all types and roles of SAP SuccessFactors partners globally and regionally with a strong orientation towards business outcomes.
- Driving adoption of SAP’s Business Technology Platform (BTP) among SuccessFactors partners.
- Accelerating the transition of the HCM Installed Base to the SAP SuccessFactors Cloud.
- Supporting partners to develop repeatable and scalable businesses leveraging SAP Qualified Packaged Solutions and service offerings.
- Leading and supporting strategic projects aligned with SAP’s LACE operating model, including Partner Demo Services, Presales Excellence, Delivery Capacity & Quality, and Customer Engagement Executive enablement initiatives.
Prior to assuming his current role, Tobias held various progressive positions within SAP:
- Partner Enablement Manager – SAP SuccessFactors + Employee Experience, Berlin (Nov 2017 – Jun 2021): In this regional role covering Middle and Eastern Europe, he supported partners in sales enablement for SuccessFactors and Qualtrics solutions, led Sales Bootcamps, and spearheaded the SAP Qualified Packages initiative to optimize project delivery and profitability for partners.
- Presales Specialist – SAP SuccessFactors, Berlin (Jan 2016 – Oct 2017): As a dedicated specialist, Tobias was the single point of contact for SME customers and prospects in the DACH region, actively managing over 300 customer interactions including live demos, opportunity qualification, pricing, and response to Request for Proposals. His efforts included digital selling innovations and extensive knowledge transfer to internal account executives.
- Consultant – SAP SuccessFactors / ERP HCM / Business Intelligence, Walldorf (Jan 2012 – Dec 2015): Delivering 15 implementation projects on time and budget with international experience across 10+ countries, including multiple DAX-listed enterprises. Exceeded expectations in billable consulting days with over 190 days annually.
Education and Language Skills
- Freie Universität Berlin: Bachelor of Arts with Honours in Business & Japanese Studies (2006–2011), with focus on HR, especially compensation and benefits models in Japanese companies.
- Chuo University, Japan: Exchange student (2008–2009), studying compensation and benefit models in Japanese corporations.
- Languages: Tobias is proficient in English and German (native or bilingual), with professional working proficiency in Japanese and elementary proficiency in Korean.
Publications and Thought Leadership
- Contributed content on Rapid Deployment Solutions for HR Reporting with SAP in the book Human Resource Intelligence und Analytics (Springer Gabler, 2015).
- Authored LinkedIn articles addressing partner enablement strategies, including:
- The Transformation Path to a Next-Generation Partner Enablement Experience (Feb 2020)
- How can 'Packages' help SAP Partners to grow their business? (Mar 2018)
- Actively shares updates on SAP partner enablement, SAP Business AI adoption, and SuccessFactors innovations via LinkedIn and SAP partner webinars.
Certifications and Awards
- Introducing SAP Business AI for SAP SuccessFactors, Record of Achievement (May 2024)
- Qualtrics Certified Employee Experience Expert (Feb 2020)
- SAP Catalyst (High Potential) (Apr 2019–Apr 2021)
- Japanese Language Proficiency Test: JLPT N2 (Professional working proficiency, certified)
Additional Professional Experience
- Internship at Tiffany & Co. Japan Inc., Tokyo (May–Oct 2011): Support in recruiting for IT department including resume screening and interviews in Japanese; research for bachelor thesis; immersion in Japanese business culture and language.
- Internship at SAP Talent Management, Walldorf (Aug 2010–Feb 2011): Supported global talent processes and co-led the “Path Finder” internal tool project for employee development visualization.
Insights for Engagement
Tobias Niendorf possesses extensive expertise in partner ecosystem enablement, with a strong focus on SAP SuccessFactors cloud solutions and the acceleration of partner-driven transformation in HCM. He is deeply involved in expanding partner capabilities through business outcome-oriented enablement programs and the integration of advanced technologies like SAP Business AI. His background in Japan and multi-language capabilities underline his ability to operate in diverse international markets, notably across APAC and Europe.
SAP’s strategic emphasis on scaling partner success and cloud adoption by leveraging packaged solutions and repeatable business models is reflected in Tobias’s remit. Additionally, his leadership in steering strategic partner programs underpins SAP’s drive for operational excellence and improved customer engagement.
Engagement with Tobias would benefit from recognizing his commitments to:
- Partner-centric enablement models
- Business Technology Platform adoption acceleration
- Scalable, outcome-driven partner success frameworks
- Strategic transformation of HCM installed base to cloud
- Adoption of AI-powered solutions within SuccessFactors ecosystem
His active role in thought leadership and educational initiatives suggests openness to collaboration on innovative enablement solutions and BTP integration opportunities targeted at improving partner performance and competitive positioning.
LinkedIn Profile: [https://www.linkedin.com/in/tobiasniendorf](https://www.linkedin.com/in/tobiasniendorf)
Location: Singapore
Company: SAP SE
