TB

Toby Biddle

CEO

Profile Overview



Name: Toby Biddle
Current Position: Founder and CEO
Company: Loop11
Location: Melbourne, Victoria, Australia



Professional Background



Toby Biddle is a seasoned professional with a background in market research and over 15 years of experience in UX. He is extensively recognized as one of Melbourne's leading usability experts, with a reputation for quality, rigour, and strong team leadership.

Founding Loop11



  • Background: Before establishing Loop11, Toby ran a successful UX consulting firm for over a decade.

  • Foundation Year: Loop11 was founded in 2009.

  • Purpose: The inception of Loop11 was driven by the need for more control and freedom in UX testing. The platform enables unmoderated user testing without requiring moderators or specialized labs.

  • Key Achievements: Loop11 has expanded to serve UX designers, consultants, and researchers globally, including markets in the USA, Europe, and Asia-Pacific. Loop11 has been rebuilt from the ground up to introduce new features and significantly improve user experience.


Company Overview: Loop11



  • Core Mission: Loop11 aims to eliminate poor website usability by simplifying the process for real people and real tasks to conduct usability tests.

  • Technological Edge: The platform includes sophisticated functionalities that surpass other products in usability testing, such as:

  • AI Insights

  • Clickstream Analytics

  • Heatmap Analysis

  • User Session Recording & Replay


  • Testing Methods Offered:

  • Online Usability Testing

  • Moderated Testing

  • Unmoderated Testing

  • A/B Testing

  • UX Benchmarking

  • True Intent Studies

  • Prototype Testing

  • Mobile & Tablet UX Testing

  • Information Architecture Testing

  • Search Engine Findability


Professional Contributions and Recognition



  • Publications & Articles:

  • UXmatters: Published several articles, including on search engine findability and shopping cart usability.

  • Contributions to UX Magazine: Toby has shared his expertise on various UX topics, reflecting his deep knowledge and influence in the field.


  • Guest Speaker & Thought Leader: Toby has participated in various webinars and podcasts, discussing UX practices and the potentials of Loop11.


Educational Background



  • Institution: Victoria University


Social Media & Online Presence




  • Quora: Actively engages in discussions about user testing on platforms like Quora.


Notable Quotes & Statements



  • Testimonials & User Feedback: "Toby's passion for usability is only matched by the quality and rigour of his work, and his team’s dedication to backing his vision 100%."


Key Insights & Actionable Information



  • Target User Base: Given the company's focus on UX professionals and usability testing, any approach for collaboration or sales should emphasize advanced testing solutions, AI integration, and robust analytics capabilities.

  • Market Reach: Loop11's broad market presence across major regions showcases their capability and reliability in delivering usability testing solutions. This global reach provides a substantial opportunity for strategic partnerships and market expansion.

  • Innovation in UX Testing: Highlighting Loop11's commitment to innovation and continuous platform improvement could resonate well with prospective clients seeking reliable and cutting-edge usability testing tools.


By leveraging Toby Biddle’s deep expertise and the sophisticated offerings of Loop11, sales strategies can tap into the rich functionalities and the tailored service Loop11 provides, ensuring a compelling value proposition to potential partners or clients.