Toby Whitmoyer
Chief Commercial Officer
Professional Overview
Toby Whitmoyer is an accomplished executive with over 20 years of experience driving growth and innovation in the consumer packaged goods and beverage industries. As the Chief Commercial Officer at S&S Activewear, he is responsible for leading the company's commercial strategy, overseeing marketing, sales, and business development initiatives to enhance brand visibility and drive revenue growth.
Experience Summary
Current Role
As the Chief Commercial Officer at S&S Activewear, Toby is spearheading the company's commercial transformation, leveraging his expertise in brand management, marketing, and sales strategy to propel the organization's market presence and financial performance. Under his leadership, S&S Activewear has expanded its product portfolio, implemented targeted marketing campaigns, and forged strategic partnerships to strengthen its position as a leading provider of premium activewear and lifestyle apparel.
Career Progression
Prior to his current role, Toby held various senior leadership positions at prominent organizations in the beverage and wine industries. As the President of Washington for Ste. Michelle Wine Estates, he led the company's operations and commercial activities in the state, delivering double-digit sales growth and improving operational efficiency. As the Chief Growth Officer at Ste. Michelle, he spearheaded the development and implementation of the company's global growth strategy, driving innovation and expanding the brand's international footprint.
Earlier in his career, Toby served as the Global Marketing & Innovation Officer at Bacardi, where he was responsible for developing and executing the company's brand strategy across its diverse portfolio of spirits. He also held key roles at Diageo, leading the marketing and sales efforts for iconic brands like Ketel One Vodka and José Cuervo.
Academic Background
Toby holds a Bachelor of Science degree in Business Administration from the University of Washington, with a concentration in Marketing. He has also completed executive education programs at leading institutions, such as the Harvard Business School.
Areas of Expertise
- Brand strategy and management
- Marketing and advertising
- Sales and commercial operations
- Product innovation and portfolio expansion
- Strategic partnership development
- Organizational transformation and change management
Professional Impact
Throughout his career, Toby has demonstrated a track record of driving sustainable growth and profitability. At Bacardi, he led the successful launch of several innovative product lines, which contributed to a 15% increase in global market share. As the Chief Growth Officer at Ste. Michelle Wine Estates, he spearheaded the company's expansion into new international markets, resulting in a 20% increase in export revenue.
Conclusion
Toby Whitmoyer is a seasoned commercial leader with a proven ability to transform organizations and drive meaningful growth. With his deep industry expertise, strategic vision, and collaborative leadership style, he is well-positioned to guide S&S Activewear through its next phase of evolution, cementing the company's position as a leading player in the dynamic activewear and lifestyle apparel market.
