Tod Petty

Chief Marketing Officer

Professional Overview
Tod Petty is an accomplished senior executive with over 35 years of experience in the healthcare and senior living industries. As the Chief Marketing Officer at Fynn.io, he is responsible for driving the company's marketing strategy, implementing targeted campaigns, and leading a team of marketing professionals to elevate the Fynn.io brand and generate new business opportunities.

Experience Summary

Current Role
As the Chief Marketing Officer at Fynn.io, a leading provider of technology solutions for the senior living industry, Tod is spearheading the company's marketing and branding initiatives. He is responsible for developing and executing comprehensive marketing plans, overseeing digital marketing efforts, and fostering strategic partnerships to increase Fynn.io's visibility and market share. Under his leadership, the company has experienced a significant increase in brand awareness and customer acquisition.

Career Progression
Prior to his current role, Tod held several senior-level positions within the senior living and healthcare sectors. As the Vice Chair at Lloyd Jones, he was instrumental in driving the firm's growth and expansion, leading to a successful acquisition. As the President and COO of Aviva Senior Living, he spearheaded operational improvements and strategic initiatives that enhanced the company's profitability and market position. Earlier in his career, Tod served as the President and CEO of Mainstay Senior Living, where he led the organization through a period of significant growth and innovation.

Academic Background
Tod holds a Bachelor's degree in Business Administration from the University of Georgia, where he graduated with honors.

Areas of Expertise

• Marketing strategy development and execution

• Branding and digital marketing

• Senior living industry knowledge

• Operational excellence and process improvement

• Strategic planning and business development

• Mergers and acquisitions

Professional Impact
Throughout his career, Tod has been recognized for his ability to drive transformational change and deliver measurable results. He has successfully led the implementation of cutting-edge marketing technologies, implemented data-driven strategies, and forged strategic partnerships that have positioned the organizations he has served as industry leaders. Tod's deep understanding of the senior living market, coupled with his marketing expertise, has made him a sought-after industry expert and thought leader.

Conclusion
With his extensive experience, proven track record of success, and demonstrated leadership capabilities, Tod Petty is well-positioned to continue driving Fynn.io's growth and solidifying its position as a premier technology provider in the senior living industry.