Todd Blyleven
Chief Marketing Officer
Todd Blyleven is a seasoned marketing executive and industry thought leader currently serving as the Chief Marketing Officer for USA Softball. With over 15 years of experience driving strategic marketing initiatives, Todd has established himself as a dynamic and impactful leader, known for leveraging data-driven insights to elevate brand awareness and accelerate revenue growth.
Professional Overview
As Chief Marketing Officer, Todd is responsible for overseeing all marketing, advertising, and public relations efforts for USA Softball, the national governing body for the sport. He leads a talented team in developing and executing integrated marketing campaigns that engage key stakeholders, strengthen the organization's position as a leader in the industry, and drive sustainable growth.
Experience Summary
Current Role
Since joining USA Softball in 2024, Todd has been instrumental in revitalizing the organization's marketing approach. He has spearheaded the development of a comprehensive digital strategy, resulting in a significant increase in website traffic and social media engagement. Under his leadership, USA Softball has enhanced its brand visibility, forged strategic partnerships, and expanded its reach within the softball community.
Career Progression
Prior to his current role, Todd held marketing leadership positions at several prominent organizations, including serving as the TEDx Keynote Speaker and Podcast Host, where he leveraged his expertise to inspire audiences and share innovative insights. He has also contributed his time and talent as a Trauma Response Team Advisor and Board Member for Restoration Ranch Colorado, demonstrating his commitment to community service and social impact.
Academic Background
Todd holds a Bachelor of Business Administration degree from the University of Texas at Austin, where he specialized in Marketing and Strategic Management. During his academic career, he received recognition for his outstanding academic achievements and involvement in various campus organizations.
Areas of Expertise
Todd's areas of expertise include digital marketing, brand strategy, data analytics, and campaign optimization. He is adept at leading cross-functional teams, developing innovative marketing solutions, and driving measurable results. His ability to translate complex data into actionable insights has been instrumental in guiding his organizations to success.
Professional Impact
Throughout his career, Todd has spearheaded several high-impact initiatives that have earned him recognition within the industry. Most notably, his work as the Co-Host of the Walking Tall Movement has enabled him to leverage his marketing expertise to promote positive social change and empower individuals to overcome adversity.
Conclusion
With a proven track record of excellence and a passion for driving transformative change, Todd Blyleven is poised to continue making a significant impact as the Chief Marketing Officer of USA Softball. His strategic vision, data-driven approach, and commitment to innovation position him as a valuable asset in propelling the organization's growth and elevating the sport of softball on a national and global scale.
