Todd Busler Research by SuperAGI

Executive Summary

Todd Busler is the Co-Founder and CEO of Champify, a company serving mid-market and enterprise go-to-market (GTM) teams with solutions that unlock pipeline and revenue by monitoring job changes and champion movement. His background includes significant startup and enterprise sales leadership, hands-on sales execution, and founding experience in technology companies, specifically in the SaaS and data analytics verticals. Busler operates from Miami, Florida, and is recognized in the industry for thought leadership and technical sales acumen. He demonstrates a proven ability to build, scale, and lead high-performing revenue teams, with a track record of driving exponential growth in B2B SaaS environments.

Profile Details

Contact Information

Name: Todd Busler

Current Role: Co-Founder & CEO, Champify

Location: Miami, Florida, United States

LinkedIn: [linkedin.com/in/todd-busler](http://www.linkedin.com/in/todd-busler)

Education: University of Pennsylvania, B.A. Urban Studies, Class of 2012

Education & Early Recognition

University of Pennsylvania: Graduated in 2012, major in Urban Studies.

Leadership & Honors: Two-time team captain of the sprint football team, named to the Philadelphia Inquirer Academic All-Area Team.

High School: Recipient of the Maxwell Football Club's Tri-State High School Award, highlighting early leadership and recognition.

Career Trajectory

Current Role: Champify

Title: CEO & Co-Founder

Company Description: Champify enables GTM teams to identify and engage with champions who change jobs, helping sales teams unlock previously untapped pipeline opportunities in B2B environments.

Product Positioning: Focused on driving sales pipeline and revenue efficiency by leveraging job-change intelligence; product is used primarily by mid-market and enterprise companies (>100-150 employees).

Growth: Since launching commercially in August 2022, Champify has secured over 55 customers (as of November 2023), establishing repeatable sales processes led by founder expertise and a dedicated sales team.

Go-to-Market Strategy: Founder-led sales early on, with a strong emphasis on validating product-market fit via direct customer feedback; now transitioning to scaled acquisition with repeatable sales motions and marketing influence.

Industry Commentary: Busler actively discusses trends in B2B GTM motion, declining efficiency in traditional outbound methods, and the increasing relevance of leveraging existing relationships for pipeline generation. Advocates for “champion enablement” as core to modern sales cycles.

Previous Experience

Heap Analytics

Tenure: Founding Go-to-Market Hire to VP of Sales (~2015–2021)

Joined as first AE (sixth overall employee).

Growth Achievements:

Helped drive growth from $300k to $40M ARR.

10x increase in average contract value (from ~$5k to over $50k).

Built and led the NYC sales office, recruiting and nurturing a high-performing team.

Evolved from player-coach to VP, managing a team of 25+ sales representatives.

Sales & Leadership Impact:

Developed a rigorous, pipeline-generation-focused sales culture.

Implemented scalable sales operations, including use of trials, consultative selling, and data-driven sales methodologies.

Learned and introduced best practices in sales compensation, cadence, forecasting, and product feedback integration.

Consistently moved company upmarket, closing deals with enterprise clients and introducing new product lines (e.g., data warehouse integrations).

Market Understanding:

Deep familiarity with the SaaS product analytics market and competitive selling against Mixpanel, Amplitude, Pendo, and others.

Positioned Heap’s differentiator around automatic event tracking and rapid time-to-value, leveraging technical sales expertise and consultative value articulation.

Earlier Roles

Square: Among first ten Account Executives, contributed to early growth and helped define early sales processes as Square moved from small business to broader B2B segments.

SAP: Sales Engineer, participated in Sales Engineering Graduate Academy, developing foundational knowledge of enterprise software and technical sales.

Additional Experience

Operator in Residence, Unusual Ventures: Provided revenue and GTM guidance to early-stage SaaS startups, deepening understanding of founder challenges and evolving sales landscape.

Sales Philosophy & Thought Leadership

Approach: Strong proponent of “revenue product manager” profile for early sales hires — emphasizing systems thinking, adaptability, feedback-driven iteration, and documentation over pure closing ability.

Champion Enablement: Advocates for sales cycles anchored in aligning with internal champions, articulating clear business value and cost of inaction, and enabling champions with collateral, data, and organizational narratives.

Market Viewpoints: Regular commentary on the declining effectiveness of traditional outbound techniques due to market saturation and changes in email deliverability regulations. Emphasizes the importance of thought leadership, community, and brand reputation in modern pipeline generation.

Outbound Innovation: Built Champify explicitly to help companies capitalize on relationship-based sales — tracking power users and buyers as they move between companies to enable highly relevant outreach.

Industry Presence & Influence

Followers: 34,000+ on LinkedIn; highly engaged presence with >500 direct connections.

Content & Activity: Frequent author of posts and articles on sales methodologies, GTM trends, sales hiring, champion cultivation, and SaaS pricing.

Peer Recognition:

Described by former colleagues and clients as collaborative, mature, and highly impactful; widely acknowledged for both technical depth and people skills.

Noted for ability to ramp teams, train emerging talent, and foster high-performing sales cultures.

Technical & Interpersonal Competencies

Technical Acumen: Well-versed in SaaS products, sales automation tools, and analytics platforms. Demonstrates strong ability to translate complex technical value into business outcomes, both in sales and in product design.

Leadership & Management: Track record of building and scaling sales organizations, including hiring, coaching, and developing frontline pacesetters and future leaders. Open to learning and incorporating external expertise (e.g., hiring external CROs, participating in sales management training, leveraging industry consultants).

Relationship Focused: Emphasizes collaboration between sales, product, and customer success teams; skilled at building trust internally and externally.

Professional Interests & Priorities

GTM Innovation: Driving change in how B2B SaaS companies approach pipeline generation, with a focus on intelligent, relationship-driven, and tech-enabled sales practices.

Customer Outcomes: Prioritizes delivering tangible business value for customers, especially around revenue generation, pipeline velocity, and operational efficiency.

Scaling Teams & Culture: Invests in building strong, accountable, and learning-oriented sales teams. Focuses on frameworks, processes, and knowledge sharing to ensure repeatable excellence.

Notable Recommendations & Peer Feedback

Leadership Recognition: Consistently cited as a collaborative partner, effective mentor, and champion for both product and sales teams.

Customer Feedback: Former clients highlight Busler's product knowledge, responsiveness, and ability to support technically-involved selling and consultative implementations.

Comparison by Peers: Compared to “a point guard willing and able to make anything happen at any time” for his ability to drive initiatives, enable teams, and maintain execution focus under pressure.

Engagement and Networking

Public Speaking & Media: Featured on multiple podcasts and webinars (e.g., Dock’s Grow & Tell), sharing practical lessons on taking products from early-stage to scale, pricing strategy, and sales leadership.

Active on LinkedIn: Regularly posts original content and industry commentary, with significant engagement from sales professionals, founders, and GTM leaders.

Key Takeaways

Todd Busler's expertise lies at the intersection of early-stage sales execution, organizational scaling, GTM strategy, and sales technology innovation.

Champify leverages Busler’s direct experience identifying missed revenue via champion movement to help GTM teams gain a competitive edge.

Busler remains a prime influencer and practical operator for organizations seeking to modernize their sales strategies, drive growth through relationship intelligence, and build enduring sales cultures that prioritize learning, value, and adaptability.