Professional Summary
Professional Overview
Todd Irwin is the Chief Strategy Officer and Founder of Fazer, a leading strategic consulting firm based in New York City. With over two decades of industry experience, he is a seasoned expert in brand development, creative strategy, and business transformation. Irwin's innovative approach and ability to drive impactful results have made him a respected leader in the marketing and advertising sectors.
Experience Summary
Current Role
As the Chief Strategy Officer and Founder of Fazer, Irwin is responsible for guiding the company's strategic vision and overseeing the execution of high-impact client engagements. He works closely with senior leadership teams to develop comprehensive brand strategies, optimize marketing initiatives, and implement transformative business solutions. Under Irwin's leadership, Fazer has established a reputation for delivering exceptional results and driving measurable growth for its diverse client portfolio.
Career Progression
Prior to founding Fazer, Irwin held senior-level positions at some of the industry's most renowned agencies. As the Chief Creative Officer at WANT Branding, he spearheaded the development of award-winning campaigns and helped elevate the agency's profile within the competitive New York market. Irwin also served as the Chief Creative Officer at TOMORRO\\\ and the Partner and Chief Creative Officer at Cummins&Partners, where he played a pivotal role in shaping the strategic direction and creative output of these organizations.
Earlier in his career, Irwin co-founded Irwin Slater, a boutique creative agency, and served as the Chief Strategy Officer and Founder of dc3, a respected strategic consultancy. He also held the role of Executive Creative Director at ink&co., where he honed his skills in brand management and digital marketing.
Academic Background
Irwin holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from the Pratt Institute, where he graduated with distinction. His academic pursuits have not only provided him with a strong foundation in design and visual communication but have also instilled in him a deep appreciation for the intersection of creativity and business strategy.
Areas of Expertise
Irwin's diverse expertise spans the realms of brand strategy, creative direction, marketing, and business transformation. He is adept at crafting cohesive brand narratives, developing impactful marketing campaigns, and implementing data-driven solutions to drive organizational growth. Irwin's leadership skills, combined with his keen understanding of industry trends and consumer behavior, make him a trusted advisor to a wide range of clients across various sectors.
Professional Impact
Throughout his career, Irwin has led the development of numerous award-winning campaigns and initiatives that have elevated the profiles of his clients and their respective brands. His work has been recognized by prestigious industry organizations, including the Cannes Lions International Festival of Creativity, the Effie Awards, and the Webby Awards. Irwin's contributions to the marketing and advertising industries have solidified his reputation as a visionary thinker and a catalyst for innovative change.
Conclusion
With his extensive experience, strategic acumen, and entrepreneurial spirit, Todd Irwin is poised to continue driving transformative change within the marketing and advertising landscape. As the Chief Strategy Officer and Founder of Fazer, he is committed to leveraging his expertise to help clients navigate the evolving business environment and achieve their most ambitious goals.
