Professional Summary

Professional Overview

Todd Jensen is a seasoned marketing executive with a proven track record of driving growth and innovation in the technology and software industries. As the Chief Marketing Officer (CMO) at Snoball • Word, he is responsible for leading the company's global marketing strategy, overseeing brand development, demand generation, and customer acquisition efforts.

Experience Summary

Current Role

As the CMO at Snoball • Word, Todd is responsible for developing and executing the company's comprehensive marketing strategy to support its market expansion and growth initiatives. He oversees a team of marketing professionals and collaborates cross-functionally to align marketing efforts with the company's overall business objectives. Under his leadership, Snoball • Word has achieved significant milestones, including a 25% increase in brand awareness and a 20% boost in customer acquisition within the first year.

Career Progression

Prior to his current role, Todd served as the VP of Marketing at Snoball, where he spearheaded the company's rebranding and digital transformation efforts, resulting in a 35% improvement in website conversion rates and a 50% increase in lead generation. Before that, he held various marketing leadership positions, including Director of Marketing at Nursa™, VP of Digital Marketing at Waterford.org, and Growth Manager at Shareworks by Morgan Stanley. Throughout his career, Todd has demonstrated his ability to drive strategic marketing initiatives, optimize digital channels, and deliver measurable business impact.

Academic Background

Todd holds a Bachelor of Science (B.S.) degree in Marketing from the University of Utah, where he graduated with honors.

Areas of Expertise

• Strategic marketing planning and execution

• Brand development and positioning

• Demand generation and lead nurturing

• Digital marketing and marketing automation

• Customer acquisition and retention

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at Snoball • Word, Todd has led the company's successful expansion into new markets, leveraging his deep understanding of the software and technology industries. His strategic vision and data-driven approach have enabled Snoball • Word to consistently outperform industry benchmarks, positioning the company as a market leader in its segment.

Conclusion

With his extensive marketing expertise, proven track record of success, and ability to drive innovation, Todd Jensen is a valuable asset to Snoball • Word. As the company's CMO, he is poised to continue steering the organization's marketing efforts, fostering growth, and solidifying its position as an industry trailblazer.