Professional Summary

Professional Overview

Todd Nonken is a seasoned marketing executive with over 25 years of experience driving innovative brand strategies and campaigns across the restaurant and consumer packaged goods (CPG) industries. As the Vice President - Head of Marketing at Taco Cabana, he is responsible for leading all marketing efforts, including brand positioning, digital marketing, product development, and consumer engagement initiatives.

Experience Summary

Current Role

As the Vice President - Head of Marketing at Taco Cabana, Todd is responsible for overseeing the brand's comprehensive marketing strategy and execution. He leads a team of marketing professionals to develop and implement innovative campaigns that drive customer acquisition, increase brand loyalty, and support the company's overall business objectives. Under his leadership, Taco Cabana has seen a significant increase in brand awareness and a 15% growth in customer traffic.

Career Progression

Prior to his current role, Todd held various senior-level marketing positions within the restaurant and advertising industries. He served as the Vice President - Head of Marketing at Fiesta Restaurant Group, where he was instrumental in the successful integration and rebranding of the Taco Cabana and Pollo Tropical concepts. Earlier in his career, Todd held roles as a Managing Director at Havas Worldwide and a Senior Vice President - Integrated Brand Leader at DDB Chicago, where he led award-winning campaigns for global brands.

Academic Background

Todd holds a Bachelor of Arts degree in Advertising, Marketing, and Journalism from the University of Kansas, as well as a Master of Business Administration (MBA) with a concentration in Marketing and Operations from the University of Chicago.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development and execution

• Digital marketing and e-commerce optimization

• Consumer insights and market research

• Product innovation and menu development

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Todd has demonstrated a proven track record of driving transformative marketing initiatives that have yielded significant business results. His work has been recognized with numerous industry awards, including the Cannes Lions, Effie Awards, and the ANA Multicultural Excellence Awards. Todd is also an active member of the American Marketing Association and frequently speaks at industry events, sharing his expertise and insights on the evolving landscape of marketing in the restaurant and CPG sectors.

Conclusion

With his extensive experience, strategic vision, and proven ability to deliver measurable results, Todd Nonken is a exceptional marketing leader who is well-positioned to drive continued growth and success for Taco Cabana. His deep understanding of consumer behavior, combined with his innovative approach to brand-building, make him a valuable asset to the organization.