Tom Boston

Brand Growth Manager

Professional Overview

Tom Boston is an accomplished sales and marketing professional with a proven track record of driving brand growth and revenue acceleration. As the Brand Growth Manager at MySalesCoach, he leverages his extensive expertise in sales coaching, training, and keynote speaking to help businesses optimize their go-to-market strategies and achieve sustainable growth.

Experience Summary

Current Roles

Brand Growth Manager, MySalesCoach (2024-09-01 to Present)

• Responsible for developing and executing comprehensive brand growth strategies to elevate MySalesCoach's market presence and position as a thought leader in the sales training and coaching industry.

• Spearhead the creation and delivery of impactful sales coaching programs, workshops, and keynote presentations that have positively influenced the performance of hundreds of sales professionals across diverse industries.

• Collaborate closely with the sales and marketing teams to drive lead generation, pipeline growth, and revenue attainment, contributing to the company's strong financial performance.

Sales Coach, MySalesCoach (2024-02-01 to Present)

• Provide personalized sales coaching and mentorship to a portfolio of high-potential sales professionals, helping them develop essential skills, refine their sales processes, and achieve their individual and team-level goals.

• Analyze sales data and customer insights to identify areas for improvement and implement tailored training programs that unlock the full potential of the sales force.

• Maintain a detailed understanding of industry trends, competitive landscape, and best practices to continuously enhance the coaching curriculum and deliver maximum value to clients.

Sales Trainer & Keynote Speaker, tomboston.social (2023-02-01 to Present)

• Deliver engaging and transformative sales training workshops and keynote presentations to audiences ranging from small businesses to Fortune 500 companies.

• Leverage personal experiences, industry expertise, and proven methodologies to inspire sales teams, foster a growth mindset, and equip them with the skills and strategies necessary for sustained success.

• Collaborate with event organizers and conference hosts to curate content that aligns with the specific needs and goals of the audience, ensuring maximum impact and positive feedback.

Sales Coach, Sales Impact Academy (2023-04-01 to Present)

• Provide comprehensive sales coaching and mentorship to a diverse portfolio of clients, helping them develop and refine their sales processes, sharpen their skills, and achieve their revenue targets.

• Leverage data-driven insights and best practices to design and implement tailored coaching programs that address the unique challenges faced by each client.

• Collaborate with the broader team of sales experts to continually enhance the coaching curriculum and deliver exceptional value to the Academy's clientele.

Previous Roles

Prior to his current roles, Tom held several sales and marketing positions, including:

• Brand Awareness Manager, Salesloft (2021-06-01 to 2024-08-01)

• Sales Development Representative, Salesloft (2019-07-01 to 2021-06-01)

• Course Designer, Pavilion (2022-09-01 to 2024-01-01)

• Business Development Executive, Orchard Information Systems Limited (2018-10-01 to 2019-06-01)

• Sales Development Representative, Hootsuite (2017-06-01 to 2018-10-01)

• Energy Consultant, Utilitywise (2016-11-01 to 2017-05-01)

• Specialist, Apple (2014-09-01 to 2016-11-01)

• Breakfast show presenter, NE1fm 102.5 (2014-06-01 to 2016-01-01)

• Radio Presenter, NE1fm 102.5 (2013-11-01 to 2014-06-01)

• Radio Aire Street Team, Radio Aire and Magic 828 (2013-05-01 to 2013-08-01)

• Metro Radio Street Team, Bauer Media (2013-01-01 to 2014-01-01)

• Retail Assistant, Wickes (2006-02-01 to 2013-07-01)

Academic Background

Tom holds a Bachelor of Science degree in Marketing from the University of Newcastle, where he graduated with distinction.

Areas of Expertise

• Sales coaching and training

• Branding an