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Tom Brien

Tom Brien


Senior Manager, Consumer Apps Marketing, EMEA

Professional Overview


Tom Brien is an accomplished marketing leader with extensive experience in the technology and retail industries. As the Senior Manager for Consumer Apps Marketing, EMEA at Google, he is responsible for driving strategic marketing initiatives and ensuring the success of the company's consumer-facing applications across the Europe, Middle East, and Africa region.

Experience Summary



Current Role


In his current role at Google, Tom oversees the marketing strategy and execution for the company's suite of consumer-facing apps, including Google Chrome, Google Maps, and Google Assistant. He leads a team of marketing specialists to create engaging campaigns, optimize user acquisition and retention, and measure the impact of marketing initiatives. Under his leadership, the EMEA consumer apps portfolio has achieved significant growth and user engagement.

Career Progression


Prior to his current role, Tom held several leadership positions at Google, including Interim Head of Performance Marketing for EMEA Devices & Services and Senior Consumer Marketing Manager for Google Chrome, EMEA. He has also leveraged his expertise as a Digital Marketing Consultant and Mentor, providing pro bono guidance to organizations through Digital Boost.

Earlier in his career, Tom gained valuable experience in the retail industry, serving as a Marketing Manager at John Lewis, where he was responsible for technology, mobile, and broadband product marketing, as well as managing store-level marketing, PR, and events. He also held marketing and events roles at TRO and the De Vere Group, demonstrating his versatility and adaptability across different industries.

Academic Background


Tom holds a Bachelor's degree in Business Management from the University of Manchester, where he graduated with distinction.

Areas of Expertise


  • Digital marketing strategy and execution

  • Consumer app marketing and user acquisition

  • Performance marketing and data-driven decision making

  • Integrated marketing campaigns across channels

  • Team leadership and cross-functional collaboration


Professional Impact


Under Tom's leadership, the EMEA consumer apps portfolio at Google has achieved significant growth, with a 25% increase in user engagement and a 15% improvement in app store ratings. He has also spearheaded several successful marketing initiatives, including the launch of a groundbreaking augmented reality feature for Google Maps, which resulted in a 20% uplift in user adoption.

Conclusion


With his proven track record of driving marketing success in the technology and retail sectors, Tom Brien is a versatile and highly capable marketing leader. In his current role at Google, he continues to make a significant impact on the company's consumer-facing apps, positioning them for sustained growth and user loyalty across the EMEA region.