Tom Carr

SVP, Data, Marketing and Content Science

Professional Overview
Tom Carr is an accomplished data, marketing, and analytics executive with over 20 years of experience driving strategic initiatives and delivering measurable business impact. As the Senior Vice President of Data, Marketing and Content Science at Everyday Health, he leverages his deep expertise in healthcare and consumer insights to enable data-driven decision making and optimize content performance across the organization.

Experience Summary

Current Role
In his current role at Everyday Health, Tom is responsible for leading the data, marketing and content science teams. He oversees the development and implementation of data-driven strategies to enhance audience engagement, personalize content, and improve overall marketing effectiveness. Under his leadership, the teams have implemented cutting-edge predictive analytics models, optimized content distribution, and delivered significant revenue growth through data-powered marketing initiatives.

Career Progression
Prior to joining Everyday Health, Tom held senior positions at leading agencies and healthcare technology companies. As the SVP, Director Pharma Analytics Practice at Spark Foundry, he built and led a team of data scientists and analysts to drive innovative solutions for pharmaceutical clients. Earlier in his career, he served as the VP, Director Data Strategy at Spark Foundry, where he was instrumental in developing data-driven strategies and building analytical capabilities to support client needs. Tom also held roles at Sharecare, Inc. and ICC an FCB Health Company, where he leveraged his expertise in consumer behavior and market research to drive business growth and transformation.

Academic Background
Tom holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst.

Areas of Expertise

• Healthcare and consumer data analytics

• Marketing strategy and optimization

• Content personalization and performance management

• Predictive modeling and advanced analytics

• Cross-functional leadership and team management

Professional Impact
Throughout his career, Tom has been recognized for his ability to translate data-driven insights into actionable strategies that deliver measurable business impact. At Everyday Health, he has led the implementation of AI-powered content recommendation engines, which have resulted in a 25% increase in content engagement and a 15% boost in digital revenue. Additionally, his work in developing robust data governance and privacy frameworks has strengthened the organization's data capabilities and enabled more effective data-driven decision making.

Conclusion
With his deep expertise in data, marketing, and content science, Tom Carr is a valuable asset to the Everyday Health team. His proven track record of driving transformative initiatives and delivering tangible business results positions him as a leader in the healthcare and consumer data analytics space. Tom is committed to leveraging the power of data to unlock new opportunities for growth and innovation within the industry.