Professional Summary

Professional Overview

Tom Gottlieb is a seasoned marketing leader with a strong track record in demand generation and growth strategy. As the Director of Demand Generation at Panorays, he is responsible for driving strategic, data-driven marketing initiatives that fuel the company's growth and expand its customer base.

Experience Summary

Current Role

In his current role as Director of Demand Generation at Panorays, Tom is responsible for leading the company's demand generation efforts, including the development and execution of integrated marketing campaigns, lead generation programs, and digital marketing strategies. He works closely with the sales and product teams to align marketing initiatives with business objectives and ensure a seamless customer experience.

Career Progression

Prior to joining Panorays, Tom held various leadership positions at WalkMe™, where he progressed from Head of Organic Acquisition to Director of Organic Marketing and, ultimately, Director of Growth & Marketing Programs. In these roles, he was instrumental in developing and implementing successful marketing strategies that contributed to the company's rapid growth and market expansion.

Earlier in his career, Tom gained valuable experience in email marketing and social media management at Wix, where he honed his skills in data-driven content creation, audience targeting, and campaign optimization.

Academic Background

Tom holds a Bachelor's degree in Marketing from the University of Tel Aviv, where he graduated with honors.

Areas of Expertise

• Demand generation and lead nurturing

• Digital marketing strategy and execution

• Search engine optimization (SEO) and content marketing

• Marketing automation and CRM integration

• Cross-functional collaboration and team leadership

• Data analysis and performance optimization

Professional Impact

At Panorays, Tom has been instrumental in developing and executing innovative demand generation strategies that have resulted in a significant increase in qualified leads and customer acquisition. He has also been recognized for his ability to foster cross-departmental collaboration and drive the implementation of data-driven marketing initiatives that align with the company's overarching business objectives.

Conclusion

With his extensive experience in the technology industry and proven track record of success in demand generation, Tom Gottlieb is a valuable asset to the Panorays team. He is committed to driving sustainable growth and delivering exceptional results through his strategic, data-driven approach to marketing.