Professional Summary
Professional Overview
Tom Hassell is the President of Life is Good, a leading lifestyle brand known for its optimistic and positive messaging. With over 15 years of experience in the retail and eCommerce industry, he has developed a strong expertise in driving growth, enhancing customer experience, and leveraging digital strategies to achieve business objectives.
Experience Summary
Current Role
As the President of Life is Good, Tom is responsible for setting the strategic vision and overseeing the execution of the company's operational and financial objectives. He is instrumental in strengthening the brand's position in the market, expanding its digital footprint, and cultivating a customer-centric culture that aligns with the company's mission and values.
Under Tom's leadership, Life is Good has seen a significant increase in online sales and improved overall business performance. He has spearheaded initiatives to enhance the brand's digital presence, optimize the eCommerce platform, and implement effective marketing strategies to engage customers and drive brand loyalty.
Career Progression
Prior to his current role, Tom held various leadership positions in the retail and eCommerce industry. As the Vice President of eCommerce at Life is Good, he played a crucial role in driving the company's digital transformation and expanding its online sales channels. Before that, he served as the VP of eCommerce & Marketing at Eastern Mountain Sports, where he successfully implemented innovative digital strategies and improved the overall customer experience.
Tom's career journey also includes senior roles at Hickey Freeman Tailored Clothing, Inc., where he held positions such as VP of Retail and eCommerce, and VP of eCommerce and Planning. Additionally, he has experience as a Vice President at Ann Taylor, where he demonstrated his ability to drive growth and optimize operations.
Academic Background
Tom holds a Bachelor's degree in Business Administration from the University of Massachusetts Amherst, where he graduated with honors.
Areas of Expertise
- Retail and eCommerce strategy
- Digital transformation and omnichannel integration
- Customer experience optimization
- Brand building and marketing
- Operational excellence and financial management
- Talent development and team leadership
Professional Impact
Under Tom's leadership, Life is Good has seen a significant increase in online sales, with a 25% year-over-year growth in the eCommerce channel. He has also spearheaded the launch of the company's first mobile app, which has been widely praised by customers for its user-friendly design and seamless shopping experience.
Tom's strategic vision and collaborative approach have been instrumental in fostering a culture of innovation and continuous improvement within the organization. He is recognized as a thought leader in the industry and has been invited to speak at various retail and eCommerce conferences, sharing his insights on the future of the industry and the importance of embracing digital transformation.
Conclusion
With his extensive experience, strategic vision, and proven track record of driving growth and innovation, Tom Hassell is poised to lead Life is Good to new heights as the company continues to expand its reach and deepen its connection with customers. His unwavering commitment to the brand's mission and his ability to inspire and motivate his team make him a valuable asset to the organization.
