Professional Summary
Professional Overview
Tom Hassett is the Vice President of Marketing - Strategy & Insights at DICK'S Sporting Goods, where he is responsible for driving the company's marketing strategy and data-driven decision-making. With extensive experience in brand management, digital marketing, and consumer insights, he has a proven track record of delivering impactful marketing initiatives that resonate with customers and drive business growth.
Experience Summary
Current Role
As the Vice President of Marketing - Strategy & Insights at DICK'S Sporting Goods, Tom is responsible for developing and implementing the company's overall marketing strategy. He oversees market research, customer segmentation, and data analytics to inform strategic decision-making across all marketing channels. Under his leadership, the marketing team has consistently delivered innovative campaigns that have strengthened DICK'S Sporting Goods' brand positioning and driven significant revenue growth.
Career Progression
Prior to his current role, Tom held several marketing leadership positions at DICK'S Sporting Goods, including Vice President of Marketing - Creative and Vice President of Marketing - Brand & Sports Matter. He also has experience in the consumer appliance industry, where he served as Whirlpool Brand Marketing Director and Maytag Marketing Director at Whirlpool Corporation. Earlier in his career, Tom held various marketing roles at General Motors, focusing on Cadillac brand management, customer relationship management, and digital marketing.
Academic Background
Tom holds a Bachelor of Science degree in Business Administration from the University of Michigan, where he graduated with honors.
Areas of Expertise
- Strategic marketing planning and execution
- Brand management and positioning
- Consumer insights and data-driven decision-making
- Integrated marketing campaign development and optimization
- Digital marketing and e-commerce strategy
- Retail marketing and in-store experiences
- Sports and lifestyle brand marketing
Professional Impact
Throughout his career, Tom has demonstrated a consistent ability to drive measurable business results through innovative marketing initiatives. At DICK'S Sporting Goods, he has led the development and implementation of highly successful marketing campaigns that have strengthened the company's brand image, increased customer engagement, and contributed to significant revenue growth. His deep understanding of consumer behavior, combined with his expertise in data analytics and digital marketing, has enabled him to consistently deliver effective, data-driven marketing solutions that have had a lasting impact on the business.
Conclusion
With his extensive experience in the marketing industry, Tom Hassett is a seasoned professional who has consistently delivered exceptional results for the organizations he has served. In his current role as Vice President of Marketing - Strategy & Insights at DICK'S Sporting Goods, he is poised to further build upon the company's marketing success and drive continued growth and customer loyalty.
