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Tom Maitland

CEO/Co-founder

Profile: Tom Maitland, CEO/Co-Founder at Raisely



Overview


Tom Maitland is the CEO and Co-founder of Raisely, a leading online fundraising platform catering primarily to nonprofits and charitable organizations. With a robust background in digital transformation and a mission-driven approach, Maitland has overseen the transformation of Raisely from a service-centric agency to a high-impact software provider.

Key Professional Details


  • Position: CEO/Co-founder

  • Company: Raisely

  • Location: Melbourne, Australia



Professional Background and Experience


  • Raisely: Founded in 2016, Raisely has facilitated over $250M in donations globally and aims to hit the $1B mark with its advanced fundraising technologies. The platform enables charities to quickly start online fundraising campaigns and utilizes a white-label approach to provide complete control over branding and donor experience.

  • Agency Founder Background: Prior to launching Raisely, Maitland and his co-founder, Murray Bunton, ran a creative studio called Agency, aimed at driving social change. Their dissatisfaction with the inefficiencies of existing digital fundraising solutions led to the creation of Raisely.


Achievements and Innovations


  • Platform Utilization: Raisely's platform is utilized by over 2,000 nonprofits and is known for its innovative features like "Intelligent Donation Amounts", introduced to optimize donation processes through data-driven methodologies.

  • Stripe Partnership: Raisely was one of Stripe's earliest customers in the ANZ region, leveraging their payment platforms to enhance transaction processes.

  • Ongoing Growth: Under Maitland's leadership, Raisely has undergone several iterations and improvements, further solidifying its place in the online fundraising space.

  • Culture and Team Build: Maitland emphasizes a strong cultural foundation within Raisely, advocating for a remote-first approach, flexible work policies, transparent governance, and a four-day workweek to enhance productivity and employee well-being.


Public Engagements


  • Speaker and Advocate: Maitland is a frequent speaker at industry events like The Fundraising Future 2023, where he shares insights on fundraising strategies and the role of technology in nonprofit success.

  • Media Presence: He has been featured in interviews and podcasts discussing the evolution of Raisely and the broader impact of their services, including their partnership with Aplos and Alpine SG to scale operations in the U.S.


Notable Statements and Vision


  • Nonprofit Empowerment: Maitland has consistently articulated a vision where nonprofits can better leverage technology for increased efficiency and impact. This includes a commitment to user-centered design, ensuring that even small improvements in donation workflows can significantly enhance fundraising outcomes.

  • Future Goals: Aligning with global partners like Aplos to expand Raisely's footprint in the U.S. market, aiming to support a larger network of charities and reach higher fundraising milestones.


This profile underscores Tom Maitland's dedication to leveraging technology to enhance nonprofit operations, while fostering a dynamic, values-driven corporate culture at Raisely. His proactive approach to workforce flexibility and innovation sets a benchmark in the fundraising software industry.