Professional Overview
Tom Meredith is a seasoned marketing executive with over 15 years of experience driving brand strategy, creative direction, and campaign execution for leading entertainment and consumer brands. As the Vice President of Marketing at Tier 11, he leverages his cross-functional expertise to spearhead innovative marketing initiatives that build awareness, engage audiences, and drive measurable business impact.
Experience Summary
Current Role
As VP of Marketing at Tier 11 since August 2024, Tom oversees a talented team responsible for developing and implementing the company's comprehensive marketing strategy. In this role, he has led the redesign of Tier 11's brand identity, increased social media engagement by 30%, and delivered a 25% year-over-year growth in new customer acquisition.
Career Progression
Prior to his current position, Tom served as the VP of Marketing and VP of Creative at Tier 11, where he was instrumental in redefining the company's creative vision and positioning. He previously held roles as a Supervising Producer at Sons of Summer and Co-Founder of the innovative product design firm Cutterfly. Tom's diverse background also includes experience as a Production & Art Department Manager at Walt Disney Animation Studios and a Pilot Producer at ABC Owned Television Stations.
Academic Background
Tom holds a Bachelor of Arts degree in Communications from the University of Southern California, where he graduated with honors.
Areas of Expertise
- Brand strategy and identity development
- Integrated marketing campaign planning and execution
- Digital and social media marketing
- Creative direction and content production
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Tom has demonstrated a proven track record of driving measurable business results through innovative marketing strategies. His work has been recognized with multiple industry awards, including an Emmy nomination for his contributions to a groundbreaking unscripted television series.
Conclusion
With his exceptional marketing acumen, creative vision, and proven track record of success, Tom Meredith is poised to continue making a significant impact in the entertainment and consumer industries. As the VP of Marketing at Tier 11, he is dedicated to elevating the company's brand, engaging audiences, and delivering sustainable growth.
