Tom Peeters Research by SuperAGI

Professional Experience

Tom Peeters is an experienced entrepreneur, currently serving as the Co-founder and CEO of Crisp, an innovative supermarket app in the Netherlands that focuses on delivering fresh, seasonal, and affordable products. He co-founded Crisp in January 2018, alongside Michiel Roodenburg and Eric Klaassen.

Before Crisp, Tom Peeters held significant roles that demonstrate his leadership capabilities and entrepreneurial spirit:

Co-founder & CEO at Westwing Benelux: Tom played a crucial role in establishing and growing Westwing, an e-commerce business with more than 30 million members across 14 countries.

Group Managing Director at Westwing Home & Living: His strategic vision contributed to the company's expansive growth.

Founder & Managing Director at Bamarang.

Advisor in Corporate Finance Advisory.

Various roles in finance and sales including Associate and Analyst at Nomura and Lehman Brothers, Chairman of Race of the Classics, and Sales Manager at 2Contact.

Peeters’ career began with roles at Nomura and Lehman Brothers, marking the start of his journey within the financial and corporate strategy sectors.

Education

Master of Science (MSc) in Business Administration, specialization in Finance from Vrije Universiteit Amsterdam (VU Amsterdam), completed in 2008.

Pre-university education at Atheneum College Hageveld from 1996 to 2002.

Achievements and Recognitions

1. Crisp's B Corp Certification: Under Tom’s leadership, Crisp became a B Corp certified company in Europe in July 2024, achieving an impressive score of 109 points. This certification underscores Crisp’s commitment to higher standards of social responsibility and environmental performance. Peeters has expressed pride in joining the ranks of other notable B Corp leaders such as Patagonia, Tony's Chocolonely, and Mosa Meat.
2. GfK Consumer Survey Rankings: Crisp was ranked the #1 online supermarket in the GfK consumer survey in both 2022 and 2023, an accolade that highlights customer satisfaction and market leadership.
3. 5-Year Anniversary: Crisp celebrated its fifth anniversary in December 2023, marking half a decade of impactful service in providing better food choices to customers.

Team and Leadership

Peeters spearheads a dynamic leadership team at Crisp, including:

Michiel Roodenburg, Co-founder & CFO

Eric Klaassen, Co-founder, Chief Product & Data Officer

Alexandra Groot, Growth Director

Anne Dijkema, Head of HR

Noortje van der Wijden, Supply Chain Operations Director

Skander Taieb, Operations Director

Emmy Van Hengel, Head of Legal

🚀 Emiel Mols, CTO

Hans van Haarlem, Commercial Director

Mieke van Erk, Head of Customer Experience

Personal Attributes

Tom Peeters is characterized by his passion, curiosity, and high energy. He combines analytical skills with a hands-on approach to business, having built multiple successful ventures over his career. He is motivated by transforming the food industry and continuously seeks innovative solutions to improve food accessibility and quality for families.

Social Media Presence

Tom Peeters maintains an active presence on LinkedIn, where he shares professional milestones, company achievements, and industry insights. Some notable posts include announcements about Crisp’s B Corp certification and their top ranking in consumer surveys.

Notable Remarks

Tom’s leadership at Crisp is distinguished by a strong commitment to sustainable practices and social responsibility. His entrepreneurial journey and successes at companies like Westwing and Crisp suggest a deep understanding of market dynamics and customer needs, making him a pivotal figure in the e-commerce and food delivery sectors.

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