Tom Quinones

Digital Marketing Director

Professional Overview
Tom Quinones is an experienced digital marketing professional with a strong track record of driving growth and innovation in the sports and entertainment industry. As the Director of Digital Marketing at Daily Racing Form, he is responsible for developing and executing comprehensive digital strategies to engage customers, drive revenue, and enhance the company's online presence.

Experience Summary

Current Role
As the Director of Digital Marketing at Daily Racing Form, Tom oversees all aspects of the company's digital marketing initiatives. He is accountable for developing and implementing innovative digital campaigns, optimizing website performance, managing SEO and SEM efforts, and leveraging data-driven insights to maximize the efficacy of marketing programs. Under his leadership, Daily Racing Form has experienced significant growth in website traffic, online engagement, and digital revenue.

Career Progression
Prior to his current role, Tom held various marketing and strategy positions within the sports and media industry. He served as the Sales Development Director at Daily Racing Form, where he played a key role in driving sales growth and expanding the company's customer base. Before that, he was the Marketing Manager for Loyalty Programs at The New York Racing Association, where he designed and implemented successful customer loyalty initiatives. Tom also has experience in digital strategy and analytics, having worked as the Director of Marketing at Thoroughbred Racing Commentary and in various roles at OMD USA and Wavemaker.

Academic Background
Tom holds a Bachelor of Arts degree in Communication from the University of Illinois at Urbana-Champaign.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media management and content creation

• Data analysis and performance optimization

• Customer loyalty program development and implementation

• Sports and entertainment industry knowledge

Professional Impact
During his tenure at Daily Racing Form, Tom has spearheaded several successful digital marketing initiatives that have contributed to the company's growth and industry leadership. He led the implementation of a comprehensive SEO strategy that resulted in a 25% increase in organic website traffic, and he also developed innovative social media campaigns that drove a 35% increase in audience engagement. Additionally, Tom's expertise in customer loyalty programs has helped Daily Racing Form enhance its user retention and lifetime value.

Conclusion
With his extensive experience in digital marketing, data analytics, and the sports and entertainment industry, Tom Quinones is a valuable asset to Daily Racing Form. His ability to develop and execute effective digital strategies, coupled with his passion for innovation and customer-centric approach, make him a respected leader in the field of digital marketing.