Tom Santangelo, CMO

Professional Overview

Tom Santangelo is an accomplished marketing executive with extensive experience driving growth and innovation across the consumer packaged goods and sports nutrition industries. As the Chief Marketing Officer at Spiritless, he leverages his strategic vision and data-driven approach to spearhead the development and execution of impactful marketing initiatives that elevate the brand's presence and drive profitable sales.

Experience Summary

Current Role

As the CMO of Spiritless, Tom is responsible for leading the company's overall marketing strategy and overseeing the execution of multi-channel campaigns. He collaborates closely with cross-functional teams to identify and capitalize on emerging market trends, creating targeted marketing programs that resonate with the brand's diverse customer base. Under his leadership, Spiritless has experienced significant growth, expanding its product portfolio and securing a strong foothold in the rapidly evolving non-alcoholic beverage space.

Career Progression

Prior to joining Spiritless, Tom held various leadership roles at Science in Sport, where he served as the Commercial Director and General Manager for North America, as well as the Head of Marketing for the US market. In these positions, he was instrumental in driving the brand's expansion and market penetration, overseeing the development and launch of innovative sports nutrition products. Earlier in his career, Tom spent over a decade at PepsiCo, progressing through roles of increasing responsibility within the marketing and strategy functions, including positions as Marketing Director and Senior Marketing Manager for the Aquafina and Pepsi Lipton Partnership divisions.

Academic Background

Tom holds a Master's degree in Business Administration from the NYU Stern School of Business and a Bachelor's degree in Marketing from Emerson College.

Areas of Expertise

• Omnichannel marketing strategy and campaign execution

• Brand positioning and go-to-market planning

• Consumer insights and data-driven decision making

• New product development and innovation

• Cross-functional collaboration and team leadership

• Driving profitable sales growth and market share expansion

Professional Impact

Throughout his career, Tom has demonstrated a track record of delivering measurable results and driving transformative change. At Science in Sport, he spearheaded the successful launch of several new product lines, which contributed to a significant increase in North American market share and profitability. During his tenure at PepsiCo, Tom played a pivotal role in the development and implementation of award-winning marketing campaigns that strengthened brand loyalty and drove volume growth for the Aquafina and Pepsi Lipton Partnership divisions.

Conclusion

Tom Santangelo is a seasoned marketing executive with a proven ability to develop and execute strategic, data-driven marketing initiatives that drive business growth and solidify brand leadership. With his comprehensive industry expertise, innovative mindset, and collaborative leadership style, Tom is well-positioned to continue propelling Spiritless to new heights in the rapidly evolving non-alcoholic beverages market.