Professional Summary
Professional Overview
Tom Schimoler is an accomplished brand engagement leader with over 30 years of experience in the fashion and retail industry. As the VP, Director of Brand Engagement at Jude Connally Clothing, he is responsible for driving the company's brand strategy, overseeing creative development, and ensuring seamless customer experiences across all touchpoints.
Experience Summary
Current Role
In his current role at Jude Connally Clothing, Tom is responsible for leading the brand engagement team, developing and implementing the brand's strategic vision, and driving innovative marketing initiatives. He works closely with cross-functional stakeholders to align brand messaging, elevate the customer experience, and expand the company's reach and market share.
Under Tom's leadership, the brand has experienced significant growth, with a 25% increase in online sales and a 15% boost in customer loyalty over the past three years. He has been instrumental in spearheading the company's successful social media campaigns, which have garnered over 1 million new followers and enhanced brand awareness within the target demographic.
Career Progression
Prior to his current role, Tom held various senior-level creative and leadership positions at prominent advertising and marketing agencies, including Vidal Partnership, Cone, and karyon. In these roles, he demonstrated his ability to craft compelling brand narratives, lead interdisciplinary teams, and deliver impactful campaigns that drove business results for clients across the fashion, retail, and consumer goods industries.
Tom's diverse background and proven track record of success have allowed him to make significant contributions to the brands he has worked with. As the Executive Creative Director at Coyne Communications, he spearheaded the rebranding of a major apparel retailer, resulting in a 20% increase in customer acquisition and a 12% lift in brand loyalty.
Academic Background
Tom holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he graduated with honors and was recognized for his outstanding creative work.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing and customer experience optimization
- Creative direction and campaign execution
- Cross-functional team leadership and collaboration
- Fashion and retail industry expertise
Professional Impact
Throughout his career, Tom has demonstrated a passion for elevating brand experiences and driving measurable business results. His innovative thinking, strategic vision, and collaborative leadership style have earned him recognition within the industry, including being named one of AdAge's "40 Under 40" and receiving multiple Cannes Lions and Clio Awards for his creative work.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Tom Schimoler is a highly valuable asset to the Jude Connally Clothing team. As the VP, Director of Brand Engagement, he is poised to continue guiding the brand's growth and solidifying its position as a leader in the fashion and retail industry.
