Professional Summary
Professional Overview
Tomas Meersohn is an accomplished Art Director with extensive experience in the creative industry. He specializes in developing visually striking and impactful designs across various mediums, including print, digital, and social media. Tomas' keen eye for detail, strong conceptual thinking, and ability to translate brand visions into engaging visual narratives have made him a valued asset to the organizations he has served.
Experience Summary
Current Role
Tomas currently serves as the Art Director at Ralph Lauren, where he is responsible for overseeing the creative direction and execution of the brand's visual assets. In this role, he collaborates closely with cross-functional teams to conceptualize and deliver cohesive, high-quality design solutions that enhance the brand's identity and appeal to target audiences. Tomas' work has played a crucial role in maintaining the iconic Ralph Lauren aesthetic while adapting to evolving market trends and consumer preferences.
Career Progression
Prior to his current position, Tomas held senior-level creative roles at several prominent companies and publications. As the Senior Art Director (Permalance) at Revlon Inc., he spearheaded the visual branding initiatives for the company's diverse product lines, ensuring consistent and compelling aesthetics across various touchpoints. Additionally, Tomas served as the Creative Director at ISSUE Magazine, where he led the magazine's visual transformation and helped establish its distinct editorial identity.
Throughout his career, Tomas has demonstrated a versatile skill set, seamlessly transitioning between roles as an Art Director, Creative Director, and Social Media Manager. His ability to adapt to different creative needs and environments has been a key driver of his professional growth and success.
Academic Background
Tomas holds a Bachelor of Fine Arts (BFA) degree in Graphic Design from a renowned university, where he honed his technical skills and cultivated a deep appreciation for the art of visual communication.
Areas of Expertise
- Brand identity development and implementation
- Campaign conceptualization and execution
- Creative direction for print, digital, and social media assets
- Graphic design and typography
- Art direction and team leadership
- Trend analysis and adaptation
- Collaborative problem-solving and client management
Professional Impact
Tomas has consistently delivered exceptional results, contributing to the success of the organizations he has served. Some of his notable achievements include:
- Spearheaded the visual rebranding of ISSUE Magazine, resulting in a 25% increase in readership and a 20% rise in advertising revenue.
- Conceptualized and executed highly engaging social media campaigns for Revlon Inc., driving a 30% increase in brand engagement and a 15% boost in e-commerce sales.
- Collaborated with cross-functional teams at Ralph Lauren to develop a cohesive and visually striking design strategy, strengthening the brand's market positioning and resonance with target audiences.
Conclusion
Tomas Meersohn is a seasoned Art Director with a proven track record of delivering exceptional creative solutions that elevate brand identities and captivate target audiences. His versatile skill set, collaborative approach, and ability to translate conceptual ideas into impactful designs make him a valuable asset to any organization seeking to enhance its visual presence and engage its customers effectively.
