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Tomas Ratto

Chief Marketing Officer

Contact Information


Name: Tomas Ratto
Current Position: Chief Marketing Officer
Company: Fulcrum
Location: Salt Lake City, UT, US
LinkedIn Profile: [Tomas Ratto - LinkedIn](https://www.linkedin.com/in/tomasratto)

Professional Summary


Tomas Ratto is a seasoned Marketing & Product Executive with over 20 years of experience in Project Management, Tech SaaS, and Funding Strategy. His current role as Chief Marketing Officer (CMO) at Fulcrum involves overseeing the marketing strategies that drive the company’s brand growth and success. Tomas has a strong track record in building successful marketing teams, establishing data-driven strategies, and contributing significantly to corporate expansions and financial milestones.

Career Highlights


  • Fulcrum: Tomas has held the CMO position since [inception date not available]. He contributed significantly to marketing efforts that showcase bi-directional integration with ArcGIS Enterprise, fortifying the company’s geospatial capabilities through strategic partnerships like the Esri Bronze partnership.

  • Instructure, Finch, Carrus: Before joining Fulcrum, Tomas played pivotal roles in these organizations, leading to notable achievements such as IPOs, international expansions, funding rounds, and acquisitions.


Education


  • Bachelor of Arts in Marketing: University of Utah

  • Master of Business Administration (MBA): Weber State University


Professional Interests and Activities


  • Marketing Innovations: Enthusiast for innovative marketing techniques and data-driven decision-making.

  • Team Leadership: Passionate about building and leading effective marketing teams.

  • Tech SaaS and Geospatial Technologies: Keen interest in emerging tech trends and their applications in SaaS and geospatial fields.

  • Conferences and Public Speaking: Frequent participant and speaker at industry conferences such as Esri User Conference (EsriUC2024) and WEFTec23.


Recent Activities and Contributions


  • LinkedIn Activity Highlights:

  • Bi-Directional Integration with ArcGIS Enterprise: Announced new features preparing for the Esri User Conference 2024.

  • Esri User Conference 2024 Discussion: Shared insights and takeaways from the event emphasizing Fulcrum's success.

  • Geospatial Capabilities Enhancement: Discussed the strategic Esri Bronze partnership to enhance Fulcrum’s offerings in geospatial data management.

  • Team Building and Hiring: Advocated for joining Fulcrum's marketing team, highlighting personal satisfaction and career fulfillment from team-building efforts.

  • Global Collaboration: Shared activities and highlights from Fulcrum’s all-hands week in Bogota, Colombia, illustrating the company's collaborative culture.


Significant Achievements at Fulcrum


  • Strategic Partnerships: Facilitated key strategic partnerships, notably with Esri, to enhance product capabilities and market reach.

  • Organizational Growth: Contributed to the company's robust attendance and participation in significant industry events, driving brand visibility and networking opportunities.

  • Team Expansion and Leadership: Played a crucial role in expanding and mentoring the marketing team, fostering a collaborative and innovative work environment.


Notable Mentions in Publications and Online Platforms


  • The Org and RocketReach: Highlighted Tomas’s leadership role at Fulcrum and his extensive experience in marketing.

  • Pitchbook and Craft.co: Provided detailed profiles underscoring Tomas’s contributions and leadership within the executive team at Fulcrum.


Tomas Ratto’s extensive background in marketing leadership, combined with his hands-on experience in tech SaaS and project management, makes him a key asset to Fulcrum’s executive team. His impactful contributions, strategic partnerships, and dedication to innovative marketing tactics not only bolster Fulcrum’s market position but also set a strong foundation for ongoing growth and success.