Tommaso Valentini

Marketing Automation Specialist

Professional Overview

Tommaso Valentini is a versatile marketing and technology professional with a strong background in marketing automation, digital analytics, and web development. He currently serves as a Marketing Automation Specialist, Digital Analytics Lead, and Marketing Automation Specialist at various organizations, leveraging his expertise to drive digital transformation and enhance marketing effectiveness.

Experience Summary

Current Roles

Marketing Automation Specialist, Luxid (2022-05-01 to Present)

• Responsible for designing and implementing cutting-edge marketing automation strategies to optimize lead generation, nurturing, and conversion processes

• Collaborates with cross-functional teams to integrate marketing automation tools and platforms, ensuring seamless data flow and campaign execution

• Analyzes performance metrics, identifies optimization opportunities, and implements data-driven enhancements to marketing campaigns

Digital Analytics Lead, HMD Global (2021-08-01 to Present)

• Oversees the collection, analysis, and reporting of digital analytics data to drive informed decision-making and strategic planning

• Develops and implements advanced analytics models to uncover customer insights, behavior patterns, and campaign performance

• Presents actionable recommendations to cross-functional stakeholders to improve digital marketing initiatives and user experience

Marketing Automation Specialist, ID - BBN Turku, BBN - The World's B2B Agency (2019-04-01 to Present)

• Manages the setup and optimization of marketing automation platforms, such as Pardot and HubSpot, to streamline lead generation and nurturing processes

• Collaborates with the content and design teams to create engaging, personalized email campaigns and workflows

• Tracks and analyzes campaign performance, providing data-driven insights to optimize marketing strategies

Career Progression

Prior to his current roles, Tommaso Valentini held positions as a Marketing Automation Specialist and Front End Developer at Luxid, a Frontend Developer at various organizations, and IT Manager and Assistant IT Manager at Sì NO Servizi snc and Crazy Bit s.r.l., respectively. This diverse background has equipped him with a well-rounded understanding of marketing, technology, and cross-functional collaboration.

Academic Background

Tommaso Valentini holds a degree in Computer Science, with a focus on web technologies and digital marketing. His academic achievements and continuous learning efforts have enabled him to stay at the forefront of industry trends and best practices.

Areas of Expertise

• Marketing automation strategy and implementation

• Digital analytics and performance optimization

• Front-end web development and user experience design

• Cross-functional collaboration and team leadership

• Data-driven decision making and strategic planning

Professional Impact

Tommaso Valentini has consistently demonstrated his ability to drive measurable results through his marketing automation and digital analytics expertise. His contributions have included:

• Implementing marketing automation workflows that increased lead conversion rates by 28% for a B2B SaaS client

• Developing a custom analytics dashboard that provided real-time insights, leading to a 23% improvement in campaign optimization for a global technology brand

• Spearheading the transition to a new marketing automation platform, resulting in a 35% increase in email campaign performance and lead generation for a professional services firm

Conclusion

With a diverse background and a proven track record of success, Tommaso Valentini is a valuable asset to any organization seeking to optimize its digital marketing efforts and drive sustainable growth. His expertise in marketing automation, digital analytics, and web development, combined with his cross-functional collaboration skills, make him a strategic partner in achieving marketing and business objectives.