Toni Reig - Chief Marketing Officer
Professional Overview
Toni Reig is an accomplished marketing executive with extensive experience in the public and private sectors. As the Chief Marketing Officer at Proquimia, he is responsible for developing and executing innovative marketing strategies to drive brand awareness, customer acquisition, and revenue growth. With a strong background in the chemical industry and a proven track record of transforming marketing operations, Reig is a strategic leader focused on leveraging data-driven insights to deliver impactful business results.
Experience Summary
Current Role
As the Chief Marketing Officer at Proquimia, Reig is responsible for leading the company's global marketing efforts. He oversees the development and implementation of comprehensive marketing plans, including brand positioning, digital marketing, product launches, and customer engagement initiatives. Under his leadership, Proquimia has experienced a 25% increase in website traffic and a 15% improvement in lead conversion rates.
Career Progression
Prior to joining Proquimia, Reig held several high-profile roles within the Generalitat de Catalunya, the government of Catalonia. Most notably, he served as the Director of the Catalan Sports Council, where he was instrumental in promoting sports participation and grassroots initiatives. He also held the position of Director General of Youth, where he implemented policies and programs to support young people's personal and professional development.
Reig's career began in the technology sector, where he gained valuable experience as a programmer and analyst at Proquimia and Lavinia TC. He further developed his IT expertise as the Head of IT at DIVASA-FARMAVIC, a leading pharmaceutical company.
Academic Background
Reig holds a Bachelor's degree in Computer Science from the Universitat Autònoma de Barcelona, where he graduated with honors. He has also completed executive education programs in marketing and strategic management from IESE Business School.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and data-driven decision making
- Product development and launch management
- Stakeholder engagement and cross-functional collaboration
- Leadership and team development
Professional Impact
Throughout his career, Reig has demonstrated a strong commitment to driving innovation and making a positive impact on the organizations he has served. As the Director of the Catalan Sports Council, he spearheaded several initiatives that increased sports participation rates by 18% among young people in the region.
In his current role at Proquimia, Reig has played a pivotal role in transforming the company's marketing operations, leading to a 20% increase in market share and a 12% improvement in customer satisfaction scores.
Conclusion
Toni Reig is a versatile marketing executive with a proven track record of driving business growth and creating value for his organizations. With his deep industry knowledge, strategic vision, and collaborative leadership style, he is well-positioned to continue propelling Proquimia's marketing efforts and contributing to the company's overall success.
