Tori Piccin

Professional Summary

Tori Piccin is an experienced marketing executive with a strong track record of driving global partner marketing strategies and fostering successful business collaborations. As the Director of Global Partner Marketing at Forter, a leading fraud prevention and digital identity company, Piccin is responsible for developing and executing impactful partner marketing initiatives that contribute to the company's growth and industry prominence.

Professional Experience

Current Roles

Director, Global Partner Marketing, Forter (2024-02-01 to Present)

• Spearheads the development and implementation of comprehensive global partner marketing strategies to enhance Forter's visibility, drive revenue growth, and strengthen strategic partnerships.

• Leads a team of marketing professionals to cultivate and manage mutually beneficial relationships with key industry partners, including technology providers, e-commerce platforms, and financial institutions.

• Develops and executes co-marketing campaigns, joint go-to-market initiatives, and thought leadership programs to position Forter as a trusted industry leader.

• Collaborates cross-functionally with sales, product, and business development teams to align partner marketing efforts with the overall business objectives.

City Lead - Toronto, Smarterships (2023-06-01 to Present)

• Serves as the local representative and advocate for Smarterships, a technology-driven logistics solution, in the Toronto market.

• Builds and maintains relationships with key stakeholders, including customers, partners, and industry influencers, to drive awareness and adoption of Smarterships' services.

• Develops and implements targeted marketing campaigns and events to showcase Smarterships' capabilities and foster growth in the Toronto metropolitan area.

Previous Roles

Global Partner Marketing, Lead, Forter (2023-01-01 to 2024-02-01)

• Managed the strategy and execution of partner marketing initiatives, leveraging Forter's technology and expertise to drive revenue growth and market expansion.

• Spearheaded the development of co-branded marketing assets, joint webinars, and industry events to amplify Forter's brand and showcase its industry leadership.

• Strengthened existing partner relationships and identified new strategic partnership opportunities to expand Forter's global reach.

Director, Global Partner Marketing, Clearco (2020-07-01 to 2023-01-01)

• Developed and implemented comprehensive global partner marketing strategies to support Clearco's growth as a leading e-commerce financing platform.

• Cultivated and managed strategic partnerships with e-commerce platforms, payment providers, and industry associations to drive customer acquisition and revenue growth.

• Led the execution of co-marketing campaigns, joint events, and thought leadership initiatives that positioned Clearco as an innovative and customer-centric fintech brand.

Education

Piccin holds a Bachelor of Commerce degree from the University of Toronto, with a specialization in Marketing and Strategic Management.

Areas of Expertise

• Global partner marketing strategy and execution

• Relationship management and strategic partnership development

• Integrated marketing campaign planning and implementation

• Digital marketing, content creation, and social media engagement

• Event and sponsorship management

• Cross-functional collaboration and team leadership

Professional Impact

• Consistently exceeded partner marketing goals and contributed to the overall growth and success of the organizations she has worked for.

• Recognized as a thought leader in the fintech and e-commerce industries, frequently invited to speak at industry events and contribute to industry publications.

• Awarded "Top 40 Under 40" by Marketing Magazine for her innovative approach to partner marketing and her contributions to the local business community.

Conclusion

Tori Piccin is a highly skilled marketing executive with a proven track record of driving global partner marketing strategies and fostering successful business collaborations. Her deep industry expertise, coupled with her ability to lead cross-functional teams and deliver measurable results, make her a valuable asset to any organization seeking to enhance its market presence and drive sustainable growth.