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Tracey Forster

Professional Summary



Professional Overview



Tracey Forster is a seasoned marketing and growth executive with over 15 years of experience driving success for leading consumer and B2B brands. As the Founder and CEO of SF2BAY, she leverages her deep expertise in marketing strategy, brand development, and customer acquisition to help entrepreneurs and businesses scale their operations. Tracey also serves as a Fractional Chief Marketing and Growth Officer for Adaptive Solutions Marketing, LLC, providing high-impact advisory services to a diverse client portfolio.

Experience Summary



Current Roles


Founder + CEO, SF2BAY (2020-09-01 to Present)
  • Responsible for setting the strategic vision and leading all aspects of business operations for this marketing and growth consultancy

  • Provides hands-on guidance to startup and scale-up clients, helping them define their brand identity, optimize their marketing initiatives, and drive sustainable revenue growth

  • Built a network of subject matter experts to deliver comprehensive, tailored solutions that address clients' unique challenges


Fractional Chief Marketing and Growth Officer, Adaptive Solutions Marketing, LLC (2019-09-01 to Present)
  • Serve as a strategic marketing and growth advisor to a portfolio of B2B and B2C clients

  • Develop and implement integrated marketing strategies to elevate brand awareness, enhance customer engagement, and accelerate revenue growth

  • Leverage data-driven insights to optimize marketing campaigns, content, and customer acquisition funnels


Career Progression


VP, Marketing, Zume Inc. (2017-10-01 to 2019-08-01)
  • Spearheaded the company's brand repositioning and go-to-market strategy, driving a 25% increase in customer acquisition and a 30% lift in customer retention

  • Overhauled the marketing tech stack, implementing advanced analytics and optimization tools to improve campaign performance and ROI


Chief Commercial Officer (Marketing & Sales), Sandstone Diagnostics, Inc. (2015-10-01 to 2017-09-01)
  • Led the commercial team in executing a successful launch of the company's innovative men's fertility testing product, securing partnerships with major retail and healthcare providers


CEO, Sir Richard's Condom Company (2014-01-01 to 2015-09-01)
  • Steered the company through a strategic transformation, repositioning the brand and expanding its distribution to achieve a 40% increase in revenue


Academic Background


Tracey holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise


  • Marketing strategy and brand development

  • Demand generation and customer acquisition

  • Digital marketing and e-commerce optimization

  • Multichannel campaign management

  • Data-driven decision making and performance analytics

  • Cross-functional team leadership and stakeholder management


Professional Impact


  • Recognized as a thought leader in the marketing and growth community, frequently invited to speak at industry events and conferences

  • Served on the advisory board of several startup companies, providing strategic guidance and mentorship

  • Actively involved in philanthropic initiatives, including serving on the board of directors for a non-profit organization focused on women's health and empowerment


Conclusion


With her exceptional track record of driving growth and innovation for leading consumer and B2B brands, Tracey Forster is a highly sought-after marketing and growth strategist. In her current roles, she continues to make a significant impact by helping entrepreneurs and businesses unlock their full potential and accelerate their path to success.