Tracey Ireland

Vice President of Marketing

Professional Overview
Tracey Ireland is an accomplished marketing executive with over 15 years of experience driving brand growth and customer engagement in the beverage industry. As the Vice President of Marketing at Rhinegeist Brewery, she oversees all aspects of the company's marketing strategy, leading a team of talented professionals to elevate the brand's visibility and drive sales.

Experience Summary

Current Role
As the Vice President of Marketing at Rhinegeist Brewery, Tracey is responsible for developing and executing comprehensive marketing plans that align with the company's strategic objectives. She leads a team of marketing professionals to create and implement effective advertising campaigns, manage social media channels, and coordinate various promotional initiatives. Under her leadership, Rhinegeist has significantly increased its brand awareness and market share in the highly competitive craft beer industry.

Career Progression
Tracey's career journey has been marked by a steady progression of increasing responsibilities and achievements. Prior to her current role, she served as the Director of Marketing at Rhinegeist Brewery, where she played a key role in the company's rapid growth and expansion. Before that, she held various marketing and account management positions at agencies such as POSSIBLE and Ahalogy, where she honed her skills in brand strategy, campaign development, and client relationship management.

Academic Background
Tracey holds a Bachelor of Arts degree in Marketing from the University of Cincinnati, where she graduated with honors.

Areas of Expertise
Tracey's expertise spans strategic marketing planning, brand positioning, digital marketing, event management, and customer relationship building. She is adept at leveraging data-driven insights to inform her decision-making and optimize marketing campaigns. Her strong leadership skills and collaborative approach enable her to effectively manage cross-functional teams and drive successful outcomes.

Professional Impact
During her tenure at Rhinegeist Brewery, Tracey has been instrumental in developing and implementing marketing strategies that have contributed to the company's significant growth. She has led the successful launch of several new products, resulting in a 20% increase in sales over the past two years. Additionally, Tracey's strategic focus on digital marketing has led to a 40% increase in the brewery's social media following and a 25% increase in website traffic.

Conclusion
Tracey Ireland is a seasoned marketing professional with a proven track record of driving brand success in the beverage industry. With her strategic vision, creative mindset, and strong leadership abilities, she is well-positioned to continue driving Rhinegeist Brewery's growth and expansion in the years to come.