Tracey Swain, CPA

Accomplished Finance Executive and Strategic Advisor

Professional Overview
Tracey Swain is an experienced finance executive with a track record of driving strategic initiatives and operational excellence across diverse industries. As a seasoned CFO and finance leader, she leverages her expertise in financial management, risk mitigation, and business transformation to guide organizations through periods of growth and change.

Experience Summary

Current Roles
The CFO Centre Canada - Tracey currently serves as a CFO with The CFO Centre Canada, providing strategic financial advisory services to small and medium-sized businesses. In this role, she works closely with clients to optimize financial processes, improve cash flow management, and develop long-term financial strategies.

APOLLO Insurance - As the CFO of APOLLO Insurance, Tracey oversees all aspects of the company's financial operations, including financial reporting, budgeting, and capital allocation. She plays a pivotal role in ensuring the organization's financial stability and driving its expansion initiatives.

O2E Brands - Tracey also serves as the CFO of O2E Brands, a leading provider of home services. In this position, she is responsible for financial planning, risk management, and strategic decision-making to support the company's growth and profitability.

Career Progression
Prior to her current roles, Tracey held several senior finance positions, including VP of Group Internal Audit at lululemon and Finance Taylormade adidas Golf at the adidas Group. In these roles, she demonstrated her ability to implement effective financial controls, drive operational efficiency, and support organizational growth through strategic financial initiatives.

Academic Background
Tracey holds a Bachelor of Commerce degree from the University of British Columbia, where she specialized in Accounting. She is a Chartered Professional Accountant (CPA) and has completed executive leadership programs at leading business schools.

Areas of Expertise

• Financial management and strategic planning

• Risk assessment and mitigation

• Performance optimization and cost management

• Business transformation and change management

• Mergers, acquisitions, and integration

• Data-driven decision-making and financial analytics

Professional Impact
Throughout her career, Tracey has made significant contributions to the organizations she has served. Her strategic leadership and innovative approach to financial management have enabled companies to achieve sustainable growth, improve operational efficiency, and enhance profitability. Tracey is recognized as a trusted advisor and subject matter expert, regularly sharing her insights and best practices with industry peers.

Conclusion
With her extensive experience, robust financial expertise, and strategic mindset, Tracey Swain is well-positioned to continue driving positive change and delivering exceptional value for her clients and the organizations she serves. Her commitment to excellence and passion for empowering businesses make her a valuable asset in any finance leadership role.