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Tracey Voyce

Chief Executive Officer

Tracey Voyce, CEO of Bloomtools



Profile Summary


Tracey Voyce serves as the Chief Executive Officer and Director at Bloomtools, an Australian-based company specializing in website development and digital marketing. With over 30 years of experience in business management, web and marketing, Tracey's expertise has been central to growing Bloomtools into one of the most prominent internet companies in Australia, Canada, and New Zealand.

Professional Experience and Expertise


  • Industry Experience:

  • Over three decades of experience in marketing, IT, and business consulting.

  • General Manager of an Internet Service Provider.

  • Founder and previous owner of a website design company.


  • Roles and Achievements:

  • CEO and Director of Bloomtools since 2005.

  • Responsible for transforming Bloomtools into a market leader in the digital marketing and website development sector.

  • Provides mentorship and training to local business owners and works as a coach trainer for Action Coach, the world's largest business coaching franchise.

  • Frequently speaks at various industry events, contributing to associations, networking groups, and companies. Tracey has been described as "enthusiastic, grounded and extremely knowledgeable" with a "relaxed, humorous, unique style of presenting" by Moira Williams, President of Coomera Chamber of Commerce.


Key Skills and Specialties


  • Website Development

  • Customer Relationship Management (CRM)

  • Database Marketing

  • Digital Marketing and SaaS Solutions

  • Business Strategy & Training

  • Artificial Intelligence: Recently, Tracey has become an advisor and advocate for AI, enhancing business understanding of quality online solutions.


Notable Contributions to Bloomtools


  • Strategic Leadership:

  • Spearheaded the evolution of the software to enable business owners to cost-effectively maximize the internet for significant business results.

  • Instrumental in establishing Bloomtools as a full-service software development company with a notable presence in Australia, New Zealand, and Canada.


  • Public Speaking and Advocacy:

  • Recognized as an accomplished speaker, having presented at numerous events worldwide on various internet-related topics.

  • Consistently invited to demystify the internet for business owners, ensuring they receive accurate, actionable advice.


Personal and Professional Philosophy


  • Passion for Helping Small Businesses:

  • Dedicated to ensuring small businesses understand the fundamentals of success and have access to the best quality online solutions.

  • Actively works against the misinformation and exploitation within the internet industry by providing clear and reliable guidance.


Contact Information


For speaking engagements or consultations, Tracey Voyce can be contacted through Bloomtools' main line at 1300 399 399 or via her professional LinkedIn profiles:



Company Overview: Bloomtools


Bloomtools offers a comprehensive suite of tools and services including:
  • Website Design

  • Email Marketing

  • Content Management Systems

  • Shopping Cart Solutions

  • Hosting Services


Bloomtools is driven by the mission to empower small to medium-sized businesses with sophisticated, affordable online solutions that deliver measurable outcomes.

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