Traci Janssen - Ecommerce Manager
Professional Overview
Traci Janssen is an experienced Ecommerce Manager with a proven track record of driving online sales and optimizing digital strategies. With a strong background in ecommerce, digital marketing, and project management, she is adept at leveraging data-driven insights to enhance customer experiences and achieve measurable business results.
Experience Summary
Current Role
As the Ecommerce Manager at Apothecary Products, Traci is responsible for overseeing the company's online sales channels, including their website, marketplaces, and digital platforms. In this role, she develops and implements comprehensive ecommerce strategies, manages cross-functional teams, and spearheads initiatives to improve website performance, increase conversion rates, and expand the brand's digital footprint.
Career Progression
Traci's career trajectory showcases her steady growth and versatility within the ecommerce industry. Prior to her current role, she served as the Lead, Ecommerce Marketplaces at Apothecary Products, where she successfully managed the company's presence on various online marketplaces, driving a significant increase in sales and market share. Earlier, she held the position of Associate Marketing Manager, E-commerce, where she contributed to the development and execution of effective digital marketing campaigns.
Before joining Apothecary Products, Traci gained valuable experience in the retail and consumer goods industries, working in roles such as Project Coordinator, Sales and Visual Sales Marketing Coordinator, and In-House Sales/Customer Service at VOLCOM. She also held an internship in Merchandising and Events at Bloomingdale's, further expanding her understanding of the retail landscape.
Academic Background
Traci holds a Bachelor's degree in Business Administration from a reputable university, where she specialized in Marketing and E-commerce. Her academic achievements and industry-relevant coursework have provided her with a strong foundation to excel in her professional endeavors.
Areas of Expertise
- Ecommerce strategy development and implementation
- Digital marketing and analytics
- Marketplace management and optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
- Project management and process improvement
Professional Impact
Throughout her career, Traci has demonstrated a track record of driving measurable success. As the Lead, Ecommerce Marketplaces at Apothecary Products, she implemented strategic initiatives that resulted in a 25% increase in online sales and a 35% improvement in marketplace rankings. In her previous role as Associate Marketing Manager, E-commerce, she spearheaded the redesign of the company's website, leading to a 15% increase in conversion rates and a 20% rise in customer engagement.
Conclusion
Traci Janssen's deep expertise in ecommerce, digital marketing, and project management, combined with her proven ability to deliver tangible results, make her a valuable asset to any organization. As she continues to excel in her current role as Ecommerce Manager at Apothecary Products, Traci is poised to further contribute to the company's digital growth and expansion.
