Professional Summary

Professional Overview

Tracy Chang is a seasoned marketing executive with over 20 years of experience in the ski and outdoor recreation industry. As the Chief Marketing Officer at Peak Ski Company, she is responsible for driving the company's brand strategy, digital marketing initiatives, and go-to-market activities to propel growth and enhance brand loyalty among skiers and snowboarders.

Experience Summary

Current Role

As the CMO at Peak Ski Company, Tracy is spearheading the company's marketing efforts, focusing on elevating brand awareness, driving digital engagement, and implementing targeted campaigns to reach new and existing customers. She has been instrumental in revitalizing the company's social media presence, launching successful influencer partnerships, and implementing data-driven marketing strategies to optimize conversions and revenue.

Career Progression

Prior to her current role, Tracy served as the VP of Marketing at Palisades Tahoe, where she led a team of marketing professionals and played a pivotal role in rebranding the resort following its acquisition. She also held the position of Senior Web Marketing Manager at Northstar California, a Vail Resorts property, where she was responsible for developing and executing digital marketing campaigns to drive website traffic and online bookings.

Earlier in her career, Tracy gained experience in media planning and buying at EXL Media, as well as in creative and account management roles at FCB Global and J. Walter Thompson.

Academic Background

Tracy holds a Bachelor of Arts degree in Mass Communications from the University of California, Berkeley, where she graduated with distinction.

Areas of Expertise

• Brand strategy and development

• Digital marketing and social media

• Campaign planning and execution

• Data analysis and performance optimization

• Stakeholder management and cross-functional collaboration

• Leadership and team development

Professional Impact

Throughout her career, Tracy has demonstrated a proven track record of driving measurable results for the organizations she has served. At Palisades Tahoe, she was instrumental in increasing the resort's social media following by 25% and achieving a 15% year-over-year growth in online bookings. In her role at Northstar California, she implemented innovative SEO and content marketing strategies that led to a 30% increase in website traffic and a 12% uptick in direct bookings.

Conclusion

With her extensive experience in the ski and outdoor recreation industry, Tracy Chang is a strategic marketing leader who excels at developing and executing integrated campaigns that amplify brand visibility, foster customer engagement, and drive sustainable business growth. As the CMO of Peak Ski Company, she is poised to continue her trajectory of success and make a significant impact on the company's future.