Professional Summary

Professional Overview

Tracy Cho is the Chief Executive Officer at Qeepsake, a leading digital storytelling platform. With extensive experience in growth-focused roles within the media and marketing industry, Tracy is a strategic leader known for driving business transformation and innovation.

Experience Summary

Current Role

As CEO of Qeepsake, Tracy is responsible for overseeing the company's overall vision, strategy, and operations. She is focused on expanding the platform's user base, enhancing product capabilities, and positioning Qeepsake as a premier solution for capturing and preserving family memories in the digital age.

Career Progression

Prior to joining Qeepsake, Tracy held several high-impact roles, including General Manager at Recurrent Ventures and Domino Media Group. At Domino Media Group, she served as the Executive Director of Growth, Marketing, and Analytics, where she implemented data-driven strategies that drove significant audience and revenue growth. Earlier in her career, Tracy held marketing and partnership roles at UrbanDaddy, Refinery29, and Conde Nast, showcasing her versatility and adaptability within the dynamic media landscape.

Academic Background

Tracy holds a Bachelor's degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with distinction.

Areas of Expertise

Tracy's areas of expertise include digital marketing, growth strategy, data analytics, product development, and team leadership. She is adept at identifying and capitalizing on emerging trends, fostering collaborative cross-functional initiatives, and delivering measurable results.

Professional Impact

Throughout her career, Tracy has demonstrated a track record of driving transformative growth and innovation. At Domino Media Group, she spearheaded the implementation of advanced analytics and personalization strategies, leading to a significant increase in user engagement and revenue. At Qeepsake, she is focused on expanding the platform's user base and enhancing its capabilities to better serve families in the digital age.

Conclusion

With her proven leadership, strategic vision, and deep industry expertise, Tracy Cho is well-positioned to guide Qeepsake through its next phase of growth and to continue making a lasting impact in the media and marketing industry.