Tracy Dejarnett

Experienced Chief Marketing Officer and Fractional CMO

Professional Overview
Tracy Dejarnett is an accomplished marketing executive with over a decade of experience driving strategic growth and brand development for organizations across diverse industries. As the Chief Marketing Officer at Hobas Pipe USA, Inc. and the Founder and Fractional Chief Marketing Officer at The Brandsoup Agency, she leverages her expertise in integrated marketing, digital transformation, and creative strategy to help clients achieve their business objectives.

Experience Summary

Current Role
As the Chief Marketing Officer at Hobas Pipe USA, Inc., Tracy is responsible for leading the company's marketing and branding initiatives, including market analysis, campaign development, and digital marketing efforts. She works closely with the executive team to align marketing strategies with the organization's overall business goals and drive measurable results.

In her role as the Founder and Fractional Chief Marketing Officer at The Brandsoup Agency, Tracy provides on-demand marketing advisory and execution services to a range of clients, helping them to build and optimize their marketing functions. She is known for her ability to quickly analyze business challenges and develop tailored solutions that deliver a significant return on investment.

Career Progression
Prior to her current roles, Tracy co-founded Launch Music Lab, a platform designed to support independent musicians and music entrepreneurs. She also served as the Founder and Producer of HoustonLive™, a live music event series that showcased local and regional talent. Additionally, Tracy was appointed as an inaugural member of the Board of Advisors for the City of Houston Mayor's Office of Cultural Affairs - Music Advisory Board, where she contributed her expertise in the music industry and marketing.

Academic Background
Tracy holds a Bachelor of Arts degree from the University of Texas at Austin, where she specialized in Communications and Marketing.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital transformation and omnichannel marketing

• Brand development and positioning

• Creative direction and campaign management

• Data-driven decision making and analytics

• Fractional Chief Marketing Officer services

Professional Impact
Throughout her career, Tracy has demonstrated a proven track record of driving measurable results for her clients. She has successfully launched multiple marketing campaigns that have increased brand awareness, generated qualified leads, and contributed to significant revenue growth. Her ability to bridge the gap between business objectives and marketing strategies has earned her a reputation as a trusted advisor and strategic partner.

Conclusion
With her extensive experience, industry expertise, and innovative approach to marketing, Tracy Dejarnett is well-positioned to continue making a significant impact in her role as Chief Marketing Officer and Fractional CMO. She is committed to helping organizations of all sizes navigate the evolving marketing landscape and achieve their growth aspirations.