Tracy Haefner – CALPAK
Executive Summary
Tracy Haefner is the Executive Director of Marketing at CALPAK (California Pak), based in the Los Angeles Metropolitan Area. With over 15 years of experience in digital growth and performance marketing, Haefner is a key marketing decision-maker responsible for brand development and strategic performance initiatives at CALPAK.
Professional Experience and Role
- Current Position:
Executive Director of Marketing, CALPAK
Locations consistently reported as Los Angeles, CA / Metropolitan Area.
- Expertise:
- Digital Growth & Performance Marketing: Noted for driving significant brand growth through advanced digital and performance marketing strategies.
- Leadership: Recognized as a senior leader within CALPAK’s marketing organization and mentioned alongside other executive-level peers.
- Industry Reputation:
Tracy Haefner is referenced across multiple professional directories and platforms as a high-ranking marketing executive for CALPAK, confirming both her seniority and visibility in the industry.
Company Overview: CALPAK
- CALPAK (California Pak) is a consumer brand, headquartered in California, specializing in lifestyle travel products.
- Size: Approximate employee count is 45 (as per SignalHire listing).
- Key Leadership:
- CEO: Roy Kwon
- Notable marketing leadership includes Tracy Haefner.
Contact and Networking
- Location:
Based in the Los Angeles Metropolitan Area, facilitating connections within one of the world’s largest consumer markets.
- Professional Networking:
Haefner maintains a strong LinkedIn presence ([LinkedIn profile](http://www.linkedin.com/in/tracy-haefner-4a611b7)), indicating active engagement with industry peers and openness to professional outreach.
Additional Professional Details
- Previous Experience:
Tracy Haefner’s extensive background spans multiple senior marketing roles prior to CALPAK, focusing consistently on digital and brand marketing in consumer-focused environments.
- Role Influence:
As Executive Director of Marketing, Haefner is a primary point of contact for initiatives related to:
- Brand partnerships and collaborations
- Performance marketing campaigns
- New product launches and go-to-market strategies
- Decision-Making Scope:
Frequently cited as the contact for strategic marketing decisions, Haefner holds significant authority over CALPAK’s marketing spend, vendor relationships, and campaign innovation.
Insights
Tracy Haefner’s position and digital expertise place her at the center of CALPAK’s brand evolution and revenue-driving activities. With an established track record in performance marketing and brand growth, she is oriented towards ROI-driven initiatives and likely to be receptive to new solutions that enhance CALPAK’s digital presence, improve campaign efficiency, or enable innovative consumer engagement. Her location in Los Angeles and longstanding experience provide substantial leverage for partnerships, vendor relationships, and influencer collaborations targeting millennial and Gen Z consumers.
Summary of Key Points
- Name: Tracy Haefner
- Title: Executive Director of Marketing
- Company: CALPAK (California Pak)
- Location: Los Angeles Metropolitan Area
- Industry Focus: Digital growth, performance marketing, brand development
- Organizational Influence: Senior marketing leadership, primary decision-maker for marketing initiatives
- Professional Presence: Active on LinkedIn, recognized across major business directories
Haefner is positioned as a critical entry point for strategic marketing opportunities at CALPAK and is equipped with the expertise and authority to pilot new marketing-focused initiatives.
