Contact Overview
- Name: Travis Harrell
- Company: Chubbies Shorts
- Current Position: Influencer Marketing Manager
- Location: Denver, Colorado, United States (with former or possible connections to Tampa, FL and Austin, TX)
- LinkedIn: [Travis Harrell](https://www.linkedin.com/in/travisharrell)
- Instagram: [@travieiam](https://www.instagram.com/travieiam/)
- TikTok Appearances: [@chubbiesshorts](https://www.tiktok.com/@chubbiesshorts), [@travieiam](https://www.tiktok.com/@travieiam)
Current Role and Responsibilities
Travis Harrell is currently the Influencer Marketing Manager at Chubbies Shorts, a lifestyle brand specializing in men’s casual and leisurewear. Within this capacity, Travis is described as leading the charge on pioneering and scaling the influencer program for the best Weekend, signaling a strong focus on innovative influencer strategies, digital partnerships, and expanding Chubbies’ market reach through social and digital channels.
Travis's responsibilities appear heavily weighted toward building and maintaining partnerships with social media influencers, driving creative content campaigns across multiple platforms (especially Instagram and TikTok), and elevating Chubbies' brand visibility among core and new audiences. Notably, he engages directly in company-facing campaigns, as evidenced by multiple TikTok videos featuring him as the face of the brand. Travis is also an active participant in company events and initiatives, furthering the community-centric and experiential marketing approach Chubbies is known for.
Professional and Public Presence
- Travis demonstrates a highly visible, public-facing role on Chubbies’ owned and operated social channels—he is regularly featured in branded video content and is engaged across major social platforms (as @travieiam).
- On Instagram, Travis’s profile presents him as a lifestyle storyteller connected closely with the brand’s messaging. His content often highlights Chubbies’ products and company culture, suggesting alignment with the company's core values and a strong personal brand presence in tandem with corporate priorities.
- Through TikTok, Travis is a familiar and featured personality in Chubbies' marketing narratives, involved in product launches, experiential campaigns, and brand storytelling.
Geographical and Educational Background
- Based predominantly in Denver, CO, with documentation of connections to Tampa, FL and Austin, TX.
- Education: Attended Belmont University, confirmed participation as a cheerleading team member during the 2012–13 academic year. This background may contribute to his energetic, public-facing brand work and understanding of teamwork-oriented environments.
Additional Roles and Experience
- Travis has been referenced as a Store Manager at Chubbies Shorts, indicating direct retail and customer-facing experience alongside marketing strategy. This blend of retail operations and influencer expertise is advantageous for integrated omnichannel campaigns.
- Active engagement with creative communities (profiled on CreativeMornings), indicating openness to partnerships, collaborations, and new business opportunities.
Key Impact and Achievements
- Pioneered and scaled Chubbies' influencer marketing program, directly enhancing the brand’s digital and social footprint.
- Recognized internally for memorable experiential moments and leadership—featured in internal and external celebratory content such as “Best Boss Moments.”
- Regularly trusted to represent Chubbies in events, public appearances, and customer engagement initiatives, highlighting strong internal reputation and external communication skills.
Relevance to Marketing and Partnerships
- Travis Harrell is a strategic point of contact within Chubbies Shorts for marketing collaborations, influencer activations, and cross-platform campaigns.
- His role blends creative participation, leadership, and execution, making him integral to decisions about influencer partnerships, social media initiatives, and experiential marketing efforts.
- His personal brand is closely entwined with Chubbies’ customer-facing content, offering a unique avenue for brands or partners seeking genuine, high-engagement collaborations in the men’s leisurewear market.
Digital Footprint
- LinkedIn: Emphasizes leadership in influencer marketing and scaling new digital programs.
- Instagram & TikTok: Active as both company representative and personal creator; notable following and consistent engagement with content featuring company branding and personal lifestyle experiences.
Notable Personal Attributes
- Strong communications background with the ability to bridge brand storytelling and customer engagement.
- Recognized for an energetic, team-centric approach, likely drawing on collegiate athletic experience.
- Highly adaptive, comfortable in both retail and digital marketing environments, with demonstrated results in growth and engagement.
Summary Statement
Travis Harrell is a pivotal asset in the Chubbies Shorts marketing organization, combining influencer program leadership, public engagement, and retail experience to drive brand growth. He is uniquely positioned to consider, negotiate, and champion new partnerships and technologies that align with Chubbies’ brand ethos and customer-centric mission.
