Travis E. Scadron
Position: Senior Vice President, Business Development
Company: Surfside
LinkedIn: [Travis E. Scadron](http://www.linkedin.com/in/travis-scadron-3718a519)
Email: travis.scadron@surfside.io
Phone: +1 917-512-1743
Professional Background and Experience
Travis E. Scadron is a pivotal figure at Surfside, holding the position of Senior Vice President of Business Development. His role centers around the expansion of Surfside's cannabis consumer data and advertising operations, with a strong focus on leveraging data partnerships to enhance client acquisition and retention. Travis' leadership is instrumental in enabling clients to engage effectively with both digital and offline audiences through advanced marketing insights and measurement strategies. He is actively involved in expanding Surfside’s reach across the cannabis industry, notably contributing to the company’s recent upgrades and expansion initiatives within the commerce media sector.
Industry Contributions
Travis has been a visible advocate for the cannabis industry's advancement, notably participating in high-profile events like MJBizCon 2023, where he shared insights into why cannabis retailers should integrate Surfside's commerce media solutions. His articulate presentation underscored the value of targeted advertising in addressing the unique challenges faced by cannabis businesses.
Educational Background
Travis holds an MBA from the University of Cape Town, Graduate School of Business (GSB). His academic journey culminated in a master’s thesis focused on "Cannabis Products in South Africa: Marketing in a Stigmatized Environment," which has been published by the GSB Case Writing Center. This work contributes to the global understanding of marketing within emerging industries and emphasizes the need to consider political, social, and economic contexts.
Recent Achievements
- Expansion of Services in Canada: Under Travis' leadership, Surfside announced the general availability of its cannabis advertising platform in Canada, allowing local dispensaries and brands to utilize this resource to enhance their market presence.
- Publication and Thought Leadership: Travis has authored insightful pieces in mg Magazine, where he discusses strategies for thriving amidst industry risks and competition, further establishing his expertise in the field.
Notable Skills and Interests
Travis Scadron is not only a strategic leader but also a keen advocate for holistic approaches in marketing and data utilization within the cannabis sector. His academic and professional ventures ensure that he remains at the forefront of industry developments, poised to drive future innovations and growth for Surfside and its clients.
This report collates Travis E. Scadron’s professional journey, highlighting his role in the transformative growth of the cannabis industry both domestically and internationally through strategic business development initiatives at Surfside.
