Trent Valladares

Head of Marketing | Founder & Principal

Professional Overview

Trent Valladares is a marketing executive with over 15 years of experience driving strategic brand development and growth initiatives across the consumer goods and outdoor recreation sectors. As the Head of Marketing at Puffin Drinkwear and the Founder & Principal of Intelligent Design, he leverages his expertise in consumer insights, digital marketing, and omnichannel strategy to help organizations build meaningful connections with their target audiences.

Experience Summary

Current Roles

Head of Marketing, Puffin Drinkwear (2024-08-01 to Present)

• Responsible for leading all marketing and brand strategy functions, including digital advertising, content creation, and retail partnerships

• Spearheaded the successful launch of Puffin's new product line, resulting in a 28% increase in online sales within the first six months

• Developed and implemented a data-driven marketing approach that drove a 35% improvement in customer acquisition and retention

Founder & Principal, Intelligent Design (2023-04-01 to Present)

• Established a boutique marketing consultancy focused on helping small-to-medium sized businesses in the outdoor and consumer goods industries

• Provided strategic guidance and hands-on support to clients, leading to an average 22% increase in brand awareness and a 19% uplift in sales

Career Progression

Vice President Brand, Exxel Outdoors (2018-06-01 to 2022-12-01)

• Spearheaded the successful rebranding of Exxel's flagship product line, resulting in a 17% increase in market share within 12 months

• Led the development and implementation of a comprehensive digital marketing strategy, driving a 32% improvement in online engagement

Co-Founder & Chief Marketing Officer, HEX | Equip The Creators (2010-04-01 to 2018-06-01)

• Co-founded a leading lifestyle brand and accessories company, overseeing all marketing, branding, and e-commerce initiatives

• Grew the company's online presence and direct-to-consumer channels, resulting in a 48% increase in revenue over a 5-year period

Vice President Operations, AUGUST ACCESSORIES (2004-08-01 to 2010-04-01)

• Managed the company's day-to-day operations, including supply chain, logistics, and inventory management

• Implemented process improvements that increased operational efficiency by 23% and reduced overall costs by 19%

Academic Background

• Bachelor of Business Administration (B.B.A.), Marketing, University of Southern California

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce

• Consumer insights and market analysis

• Omnichannel marketing and retail partnerships

• Project management and cross-functional collaboration

Professional Impact

• Recognized as a thought leader in the outdoor and consumer goods industries, regularly contributing to industry publications and conferences

• Served on the advisory board of the Outdoor Industry Association, providing strategic guidance on marketing and brand-building initiatives

• Mentored numerous marketing professionals, helping to develop their skills and advance their careers

Conclusion

With his extensive experience in driving strategic marketing initiatives and his deep understanding of consumer behavior, Trent Valladares is a seasoned marketing executive poised to help organizations in the outdoor and consumer goods industries navigate the evolving marketplace and build meaningful connections with their target audiences.