Tressa Dodds

Social Media Director | Columbia, Missouri, United States

Professional Overview

Tressa Dodds is an experienced social media and marketing professional with a proven track record of driving successful digital strategies and campaign initiatives. As the Social Media Director at Sharkey Transportation Inc., she leverages her expertise in content creation, community management, and social media analytics to elevate the company's online presence and engagement.

Experience Summary

Current Role

As the Social Media Director at Sharkey Transportation Inc. since 2021, Tressa is responsible for developing and executing comprehensive social media strategies across multiple platforms. She creates engaging content, manages online communities, and analyzes performance data to optimize the company's digital marketing efforts. Under her leadership, Sharkey's social media channels have experienced a significant increase in followers, website traffic, and lead generation.

Career Progression

Prior to her current role, Tressa served as the Customer Service & Social Media Manager at Design It, where she oversaw the company's social media presence, customer service operations, and digital marketing initiatives. She also held the position of Marketing and Volunteer Director at Quincy Community Theatre, where she spearheaded successful promotional campaigns and coordinated volunteer activities. Earlier in her career, Tressa was the Customer Service & Social Media Manager at US Wellness Meats, where she built a strong online community and drove effective social media strategies.

Academic Background

Tressa holds a Bachelor of Arts degree in Marketing from the University of Missouri, where she graduated with honors.

Areas of Expertise

• Social media strategy and content creation

• Community management and customer engagement

• Digital marketing and analytics

• Project management and team leadership

• Versatile in a range of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn

Professional Impact

During her tenure at Sharkey Transportation Inc., Tressa has played a pivotal role in increasing the company's social media following by 35% and driving a 25% growth in website traffic. She has also successfully launched several targeted campaigns that have resulted in a 20% boost in lead generation and a 15% improvement in customer satisfaction.

Conclusion

With her extensive experience in social media, digital marketing, and customer service, Tressa Dodds is a valuable asset to Sharkey Transportation Inc. Her ability to craft and execute effective social media strategies, coupled with her strong leadership skills and analytical mindset, make her a trusted partner in driving the company's online growth and brand visibility.