Professional Summary

Professional Overview

Trevor Testwuide is the CEO and Co-Founder of Measured, a leading marketing analytics and optimization platform based in Austin, Texas. With over 15 years of experience in the advertising and marketing technology industry, he brings a strong background in sales, business strategy, and entrepreneurship to his current role.

Experience Summary

Current Role

As CEO and Co-Founder of Measured, Trevor is responsible for driving the company's overall vision, strategic direction, and operational execution. He oversees all aspects of the business, including product development, sales, marketing, and client success. Under his leadership, Measured has emerged as a trusted partner for global brands seeking to optimize their marketing investments and drive measurable business results.

Career Progression

Prior to co-founding Measured, Trevor held sales leadership roles at various marketing technology companies, including Conversion Logic, Visual IQ, and SeeSaw Networks. In these positions, he was instrumental in driving revenue growth, expanding market share, and building high-performing teams. His successful track record as a sales executive and his deep understanding of the marketing analytics landscape have been pivotal in shaping Measured's market positioning and growth strategy.

Academic Background

Trevor holds an MBA in Finance and Entrepreneurship from the University of Southern California's Marshall School of Business, as well as a BSME in Mechanical Engineering from Santa Clara University. His diverse educational background has provided him with a strong foundation in both technical and business disciplines, enabling him to effectively bridge the gap between technology and commercial strategy.

Areas of Expertise

• Marketing analytics and optimization

• Advertising technology and media measurement

• Sales leadership and team building

• Business strategy and entrepreneurship

• Financial analysis and performance management

Professional Impact

Under Trevor's leadership, Measured has emerged as a leading provider of marketing analytics and optimization solutions, serving a growing portfolio of global brands. The company has been recognized for its innovative technology, data-driven approach, and measurable impact on client marketing performance. Trevor's industry expertise and entrepreneurial mindset have been instrumental in driving Measured's rapid growth and cementing its position as a trusted partner in the evolving marketing technology landscape.

Conclusion

With his extensive experience, proven track record, and forward-thinking approach, Trevor Testwuide is well-positioned to continue guiding Measured's success and driving meaningful impact for the company's clients. As a seasoned entrepreneur and marketing technology veteran, he is committed to leveraging data-driven insights and cutting-edge solutions to help organizations make more informed, effective marketing decisions.