Professional Summary
Professional Overview
Trevor Wikstrom is a seasoned executive with extensive experience in the retail and ecommerce industries. As the Chief Executive Officer at Graf Lantz, he is responsible for driving the company's strategic vision, overseeing day-to-day operations, and leading a talented team to achieve sustainable growth and profitability. Wikstrom's expertise spans across ecommerce, merchandising, omnichannel strategy, and digital transformation.
Experience Summary
Current Role
As the Chief Executive Officer at Graf Lantz since May 2024, Wikstrom is responsible for setting the company's overall strategic direction, leading the executive team, and ensuring the successful execution of the organization's long-term goals. He has been instrumental in optimizing the company's ecommerce capabilities, enhancing the customer experience, and driving digital innovation to position Graf Lantz as a leader in the industry.
Career Progression
Prior to his current role, Wikstrom held several leadership positions within the retail and fashion industries. He served as the VP of eCommerce and Merchandising at Graf Lantz, where he was instrumental in driving the company's online sales and overseeing the development of its digital product assortment. Before that, he was the Director of Ecommerce and the Global Director of Omnichannel at P448, where he successfully implemented omnichannel strategies and spearheaded the brand's digital transformation initiatives. Wikstrom also gained valuable experience in global digital project management and analytics at Dr. Martens - Airwair International Ltd and in retail operations at AllSaints Retail Ltd and Harrys of London.
Academic Background
Wikstrom holds a Bachelor's degree in Business Administration from the University of London, where he specialized in Marketing and Strategic Management.
Areas of Expertise
- Ecommerce and digital strategy
- Omnichannel retail operations
- Merchandising and product assortment optimization
- Global digital project management
- Data-driven decision making and analytics
- Innovative leadership and team development
Professional Impact
Throughout his career, Wikstrom has demonstrated a track record of driving business growth, improving operational efficiency, and enhancing the customer experience. He has successfully led cross-functional teams in implementing digital transformation initiatives, optimizing ecommerce platforms, and developing successful omnichannel strategies. Wikstrom's contributions have resulted in significant improvements in online sales, customer engagement, and overall brand awareness for the companies he has served.
Conclusion
With his extensive experience in the retail and ecommerce industries, Trevor Wikstrom is poised to lead Graf Lantz to new heights as the Chief Executive Officer. His strategic vision, digital expertise, and passionate leadership make him a valuable asset in driving the company's continued success and positioning it for long-term growth.
