Trey Fitz-Gerald

Senior Director, Marketing & Communications

Professional Overview
Trey Fitz-Gerald is a seasoned marketing and communications executive with over 25 years of experience in the sports industry. As the Senior Director of Marketing & Communications at Real Salt Lake, he oversees a team responsible for driving the club's brand strategy, digital presence, and fan engagement initiatives.

Experience Summary

Current Role
In his current role at Real Salt Lake, Trey is responsible for leading the organization's marketing and communications efforts. He develops and executes integrated marketing campaigns, manages the club's digital and social media platforms, and collaborates with the sales and sponsorship teams to enhance fan experience and drive revenue growth. Under his leadership, Real Salt Lake has seen a significant increase in brand awareness and fan engagement within the local community.

Career Progression
Prior to joining Real Salt Lake, Trey held the position of Senior Director of Public Relations at Major League Soccer, where he played a key role in the league's expansion and helped coordinate high-profile events and media relations activities. He began his career as an Account Executive at the Colorado Rapids, where he gained valuable experience in sports marketing and client relations.

Academic Background
Trey holds a Bachelor's degree in Communications from the University of Colorado, Boulder, where he graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Digital and social media marketing

• Public relations and media relations

• Event planning and fan engagement

• Sponsorship activation and partnership management

• Sports industry knowledge and network

Professional Impact
During his tenure at Major League Soccer, Trey spearheaded the league's successful media relations efforts during its period of rapid expansion, helping to raise the profile of the sport and drive fan interest. At Real Salt Lake, he has been instrumental in developing innovative digital campaigns and fan-focused initiatives that have contributed to the club's growing popularity and increased ticket sales.

Conclusion
Trey Fitz-Gerald is a seasoned marketing and communications professional with a proven track record of success in the sports industry. His extensive experience, strategic vision, and cross-functional expertise make him a valuable asset to Real Salt Lake as the organization continues to enhance its brand, engage its fan base, and drive revenue growth.