Tricia Higgins

Professional Summary

Tricia Higgins is an accomplished social media strategist and operations leader with over a decade of experience driving impactful digital engagement initiatives across diverse industries. In her current role as Director of Social Media Response at Athletic Greens, she spearheads the development and execution of the company's global social media strategy, positioning the brand as a thought leader and fostering meaningful connections with its growing customer base.

Experience Summary

Current Role

As the Director of Social Media Response at Athletic Greens, Tricia is responsible for managing the company's social media presence across key platforms, including Facebook, Instagram, Twitter, and LinkedIn. She leads a team of social media specialists in crafting and implementing engaging content calendars, responding to customer inquiries and feedback, and analyzing performance metrics to continually optimize the brand's digital footprint. Under her leadership, the company has seen a significant increase in social media engagement, resulting in enhanced brand awareness and customer loyalty.

Career Progression

Prior to joining Athletic Greens, Tricia held progressive roles in social media management and digital marketing at prominent organizations. As the Senior Manager of Global Social Media Operations at Groupon, she spearheaded the company's international social media strategy, implementing best practices and driving operational efficiencies that led to improved customer satisfaction and brand reputation. Earlier in her career, Tricia served as the Vice President of Digital Marketing Manager at First Midwest Bank, where she leveraged her expertise in social media, content creation, and analytics to enhance the bank's digital presence and customer engagement.

Academic Background

Tricia holds a Bachelor of Arts degree in Communications from the University of Minnesota, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Social media strategy and operations

• Digital engagement and community management

• Content creation and optimization

• Performance analysis and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Tricia has consistently demonstrated her ability to drive measurable results through her strategic social media initiatives. At Groupon, she spearheaded the implementation of a global social media playbook that led to a 20% increase in customer engagement and a 15% improvement in customer sentiment. At First Midwest Bank, she oversaw the development of a comprehensive social media content strategy that resulted in a 30% year-over-year growth in the bank's online customer base.

Conclusion

Tricia Higgins is a seasoned social media expert with a proven track record of delivering impactful digital strategies and operational excellence. Her deep understanding of the evolving social media landscape, coupled with her data-driven approach and strong leadership skills, make her a valuable asset to the organizations she serves. As she continues to drive innovation and digital transformation in her role at Athletic Greens, Tricia is poised to make a lasting impact on the company's brand and customer experience.