Tricia Sheehan

Vice President, Strategic Communications & Farmer Relations

Professional Overview
Tricia Sheehan is an accomplished communications executive with extensive experience in strategic stakeholder engagement, media relations, and industry advocacy. As the Vice President of Strategic Communications & Farmer Relations at Dairy Management Inc., she leverages her deep understanding of the agricultural sector to drive impactful initiatives that strengthen brand reputation and foster productive partnerships with key industry stakeholders.

Experience Summary

Current Role
In her current role at Dairy Management Inc., Tricia is responsible for developing and executing comprehensive communication strategies that amplify the organization's mission and position it as a leading voice in the dairy industry. She oversees a team of communication professionals and collaborates closely with marketing, public affairs, and farmer outreach teams to ensure seamless integration of messaging and initiatives. Tricia's contributions have been instrumental in enhancing Dairy Management Inc.'s visibility and strengthening its relationships with dairy farmers, industry associations, and other key partners.

Career Progression
Prior to joining Dairy Management Inc., Tricia held progressive leadership positions at G&S Business Communications, where she rose from an Account Assistant to a Managing Supervisor and ultimately the Vice President. During her tenure, she managed high-profile client accounts, led cross-functional teams, and spearheaded award-winning communication campaigns that delivered measurable business impact for her clients.

Academic Background
Tricia holds a Bachelor's degree in Communications from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Strategic communication planning and execution

• Stakeholder engagement and coalition building

• Media relations and crisis communication

• Content creation and digital marketing

• Integrated marketing and brand management

• Organizational change management

• Leadership and team development

Professional Impact
Throughout her career, Tricia has demonstrated a track record of driving impactful communication initiatives that have strengthened brand reputation, fostered productive partnerships, and advanced industry-wide initiatives. She has been recognized for her innovative approaches and has received numerous industry awards, including the PRSA Silver Anvil Award and the IABC Bronze Quill Award.

Conclusion
Tricia Sheehan is a seasoned communications strategist with a passion for the agricultural sector. In her current role at Dairy Management Inc., she continues to leverage her expertise to elevate the organization's profile, deepen its connections with dairy farmers, and champion industry-wide initiatives that drive sustainable growth and success.