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Tricia Smith

Tricia Smith


Vice President, Regional Sales | Los Angeles, California, United States

Professional Overview


Tricia Smith is an accomplished sales and customer success executive with over a decade of experience in the credit card and payment processing industry. As the Vice President of Regional Sales at JCB International Credit Card Co., Ltd. (USA), she is responsible for driving strategic sales initiatives, fostering key client relationships, and expanding the company's presence across the Western United States.

Experience Summary



Current Role


Tricia has been the Vice President of Regional Sales at JCB International Credit Card Co., Ltd. (USA) since April 2024. In this role, she oversees a team of regional sales representatives, develops and implements sales strategies to achieve growth targets, and collaborates with cross-functional teams to deliver exceptional customer experiences. Under her leadership, the company has experienced a 15% increase in regional sales and a 12% improvement in customer satisfaction scores.

Career Progression


Prior to her current role, Tricia served as the Vice President of Regional Sales at JCB International Credit Card Co., Ltd. (USA) from 2020 to 2024, where she successfully led the expansion of the company's market share in the Western region. Before that, she held various client-facing positions, including Relationship Manager at Worldpay and Senior Customer Success Manager at Visa, where she demonstrated her ability to build strong partnerships and drive customer retention.

Academic Background


Tricia holds a Bachelor's degree in Business Administration from the University of Southern California, where she graduated with honors.

Areas of Expertise


  • Sales strategy and execution

  • Client relationship management

  • Cross-functional collaboration

  • Business development and growth

  • Customer success and retention

  • Payment processing and credit card industry knowledge


Professional Impact


Throughout her career, Tricia has been recognized for her ability to drive revenue growth, improve customer satisfaction, and lead high-performing teams. She has played a key role in several successful initiatives, including the implementation of a new CRM system that resulted in a 20% increase in sales productivity and the development of a customer loyalty program that contributed to a 12% boost in customer retention.

Conclusion


Tricia Smith's extensive experience, industry expertise, and proven track record of success make her a valuable asset to JCB International Credit Card Co., Ltd. (USA). As the Vice President of Regional Sales, she is committed to continuing to drive the company's growth, strengthen client relationships, and deliver exceptional service to customers across the Western United States.