Trish Rothgeb
CEO and Director of Coffee
San Francisco, California, United States
Professional Overview
Trish Rothgeb is a seasoned coffee professional with over 20 years of experience in the industry. As the CEO and Director of Coffee at WRECKING BALL COFFEE ROASTERS, she is responsible for driving the company's strategic vision, overseeing quality control, and leading a talented team of coffee experts. Trish is also a Quality Evaluation Specialist at The Coffee Quality Institute, where she utilizes her deep understanding of coffee to assess and improve the quality of coffee across the globe.
Experience Summary
Current Role
As the CEO and Director of Coffee at WRECKING BALL COFFEE ROASTERS, Trish is responsible for setting the company's strategic direction, leading product development and innovation, and ensuring the highest level of quality in the company's coffee offerings. Under her leadership, WRECKING BALL COFFEE ROASTERS has become a respected name in the specialty coffee industry, known for its commitment to sustainability, traceability, and exceptional taste profiles.
In her role as a Quality Evaluation Specialist at The Coffee Quality Institute, Trish leverages her expertise to assess and improve the quality of coffee worldwide. She works closely with coffee producers, roasters, and distributors to implement best practices and ensure the consistent delivery of high-quality coffee to consumers.
Career Progression
Prior to her current roles, Trish held several notable positions in the coffee industry, including Director of Coffee at Zoka Coffee Roaster and Tea Co, Roastmaster at Taylor Maid Farms Organic Coffee and Tea, and Kaffebrenner (Coffee Roaster) at MOCCA kaffebar brenneri. Throughout her career, Trish has consistently demonstrated her ability to drive innovation, enhance quality, and lead teams to achieve exceptional results.
Academic Background
Trish holds a Bachelor of Arts degree from a prestigious university, where she specialized in sustainable agriculture and international development. Her academic background has provided her with a deep understanding of the complex issues facing the coffee industry, including environmental sustainability, social responsibility, and supply chain management.
Areas of Expertise
- Specialty coffee industry expertise
- Quality control and evaluation
- Product development and innovation
- Sustainability and traceability initiatives
- Team leadership and strategic planning
Professional Impact
Trish's contributions to the coffee industry have been widely recognized. She has been a featured speaker at industry events, sharing her insights on quality, sustainability, and the future of the specialty coffee market. Additionally, Trish has played a key role in the development of industry standards and best practices, helping to shape the direction of the coffee industry as a whole.
Conclusion
Trish Rothgeb is a respected leader in the specialty coffee industry, with a proven track record of driving innovation, enhancing quality, and creating sustainable value for her organization and the broader coffee community. Her depth of experience, coupled with her strategic vision and commitment to excellence, make her a valuable asset to both WRECKING BALL COFFEE ROASTERS and The Coffee Quality Institute.
