Trisha Henderson

Professional Overview

Trisha Henderson is a seasoned marketing executive with over a decade of experience driving growth and innovation in the retail industry. As the Vice President of Growth Marketing and Integrated Marketing at Saks, she oversees a diverse portfolio of digital marketing initiatives, including display advertising, paid social media, and cross-channel campaigns. Trisha's expertise spans the full customer lifecycle, from acquisition and engagement to loyalty and retention.

Experience Summary

Current Role

In her current role as VP of Growth Marketing and Integrated Marketing at Saks, Trisha is responsible for developing and executing strategic marketing plans that drive sustainable business growth. She leads a team of talented marketing professionals and collaborates cross-functionally to optimize the customer experience and achieve measurable results. Under Trisha's leadership, the growth marketing team has consistently exceeded performance targets, delivering double-digit increases in digital revenue and customer acquisition.

Career Progression

Trisha's career trajectory has been marked by a steady ascent through the ranks of the marketing function at Saks. She began her journey as a Marketing Coordinator at ANN INC., before transitioning to roles of increasing responsibility, including Specialist in Loyalty and Credit Marketing, Manager of Integrated Marketing, and Director of Digital Marketing. Trisha's proven track record of success and strategic vision ultimately led to her appointment as the Associate Vice President of Growth Marketing, and more recently, her current role as VP.

Academic Background

Trisha holds a Bachelor of Science degree in Business Administration from the University of Delaware's Lerner College of Business and Economics, where she graduated with a strong academic record.

Areas of Expertise

Trisha's expertise spans the full spectrum of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. She is also highly skilled in data analysis, campaign optimization, and the integration of marketing technologies to drive measurable results. Trisha's leadership abilities and strategic mindset have been instrumental in her success, as she consistently aligns marketing initiatives with broader business objectives.

Professional Impact

During her tenure at Saks, Trisha has played a pivotal role in the company's digital transformation. She has spearheaded the implementation of advanced marketing automation tools, optimized the customer journey across multiple touchpoints, and leveraged data-driven insights to deliver personalized, omnichannel experiences. Trisha's contributions have been recognized through multiple industry awards and accolades, solidifying her reputation as a leading marketing innovator in the retail sector.

Conclusion

Trisha Henderson is a dynamic marketing executive with a proven track record of driving growth and innovation in the retail industry. Her deep expertise in digital marketing, coupled with her strategic vision and strong leadership skills, make her a valuable asset to the Saks team. As Trisha continues to propel the company's marketing efforts forward, she remains committed to delivering exceptional customer experiences and positioning Saks as a market leader in the ever-evolving retail landscape.