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Troy Barter

Troy Barter


Head of Revenue



Professional Overview
Troy Barter is an accomplished revenue leader with over 15 years of experience driving sales and business growth across the shipping and logistics industry. As the Head of Revenue at Rocket Shipping, Troy is responsible for developing and executing strategic revenue plans to achieve ambitious growth targets. He brings a unique blend of sales expertise, strategic thinking, and operational excellence to drive sustainable revenue expansion.

Experience Summary

Current Roles
Head of Revenue, Rocket Shipping (2023 - Present)
  • Oversees all revenue-generating activities, including sales, account management, and business development

  • Developed and implemented a comprehensive revenue strategy to accelerate Rocket Shipping's market share and profitability

  • Spearheaded the integration of advanced data analytics to optimize sales processes and enhance the customer experience

  • Achieved 35% year-over-year revenue growth in the first nine months of his tenure


Strategic Partner, Seamless.AI (2024 - Present)
  • Provides strategic advisory services to the executive team on revenue growth, sales optimization, and go-to-market strategies

  • Leverages his extensive industry knowledge and network to identify new market opportunities and strategic partnerships


Founder, SalesOrg.io (2022 - Present)
  • Founded a sales enablement and training platform to help sales professionals and organizations improve their sales effectiveness

  • Develops and delivers customized sales training programs, content, and tools to drive sales performance


Founder, Barter Revenue Consulting (2021 - Present)
  • Provides revenue consulting services to B2B companies, helping them develop and implement data-driven revenue growth strategies

  • Advises clients on sales process optimization, sales team development, and the adoption of cutting-edge sales technologies


Career Progression
Prior to his current roles, Troy held several senior sales and leadership positions, including Head of Sales and Account Executive at Rocket Shipping, Director of Sales at PandaDoc, and various sales roles at Fleetmatics and Evolutionary Enterprise Inc. Throughout his career, he has consistently demonstrated the ability to drive revenue growth, build high-performing sales teams, and deliver exceptional customer experiences.

Academic Background
Troy holds a Bachelor of Science in Business Administration from the University of Florida, where he graduated cum laude.

Areas of Expertise
  • Revenue strategy and growth planning

  • Sales team leadership and development

  • Account management and customer success

  • Data-driven sales optimization and process improvement

  • Sales enablement and training program design

  • Strategic partnership and business development


Professional Impact
  • Spearheaded the implementation of a data-driven sales process at PandaDoc, resulting in a 27% increase in sales productivity

  • Developed and executed a comprehensive sales strategy that enabled Evolutionary Enterprise Inc. to achieve 42% year-over-year revenue growth

  • Recognized as a thought leader in the shipping and logistics industry, regularly speaking at industry conferences and publishing articles on sales best practices


Conclusion
With his extensive experience, exceptional sales acumen, and strong track record of driving revenue growth, Troy Barter is a valuable asset to any organization looking to maximize its sales potential and achieve sustainable business success.