Professional Summary
Professional Overview
Troy Harrington is a seasoned marketing executive with a proven track record of driving digital transformation and revenue growth. As the Vice President and Head of Marketing at Pollfish, he leverages his deep expertise in demand generation, product marketing, and strategic planning to elevate the company's brand and expand its market presence.
Experience Summary
Current Role
In his current role, Troy leads the marketing team at Pollfish, a leading provider of online surveys and market research solutions. He is responsible for developing and executing integrated marketing strategies, including content creation, lead generation, and digital channel optimization. Under his leadership, the marketing team has achieved significant milestones, such as increasing website traffic by 35% and driving a 25% year-over-year increase in marketing-qualified leads.
Career Progression
Prior to joining Pollfish, Troy held senior marketing roles at various organizations, including Southern California News Group, MFour Mobile Research, and D-Link USA. Throughout his career, he has demonstrated a talent for transforming marketing functions, driving innovation, and delivering measurable results. As the Senior Director of Demand Generation at Southern California News Group, he implemented a data-driven approach to lead generation, leading to a 40% increase in qualified leads. In his previous position as the Director of Digital & Product Marketing at MFour Mobile Research, Troy played a crucial role in the successful launch of the company's flagship mobile research platform.
Academic Background
Troy holds a Bachelor of Arts degree in Marketing from the University of California, Irvine, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Demand generation and lead nurturing
- Product marketing and brand positioning
- Marketing technology and analytics
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure, Troy has spearheaded numerous successful marketing initiatives that have contributed to the growth and success of the organizations he has served. His ability to align marketing objectives with business goals, coupled with his data-driven approach, has consistently delivered tangible results. Troy is known for his innovative thinking, strategic vision, and commitment to driving measurable impact.
Conclusion
With his extensive experience, strong technical expertise, and proven leadership abilities, Troy Harrington is poised to continue making a significant impact in the marketing industry. As the Vice President and Head of Marketing at Pollfish, he is dedicated to elevating the company's brand, driving revenue growth, and delivering exceptional value to its customers.
