Troy Lendman
Professional Summary
Troy Lendman is an experienced product design professional currently serving as the Director of Product Design at Shyft. With a diverse background spanning various industries, Troy has developed a unique skill set and expertise in delivering innovative design solutions.
Professional Experience
Director of Product Design, Shyft (Present)
As the Director of Product Design at Shyft, Troy is responsible for leading the company's product design efforts, overseeing a team of talented designers, and driving the development of user-centric products. He collaborates closely with cross-functional teams to ensure the seamless integration of design, technology, and business goals, resulting in exceptional user experiences.
Founder, Barista Life (Present)
In addition to his role at Shyft, Troy is the founder of Barista Life, a platform dedicated to supporting and empowering baristas in the coffee industry. Through this venture, he leverages his industry knowledge and passion for coffee to provide resources, community, and opportunities for professional growth.
Previous Roles
Prior to his current positions, Troy has held various roles, including Barista at Starbucks, Sales Representative at Aflac, and Courtesy Clerk at Safeway. These diverse experiences have enabled him to develop a well-rounded understanding of customer needs, sales strategies, and operational efficiency, which he now applies to his product design work.
Education
Troy holds a Bachelor's degree in Industrial Design from the University of Idaho, where he specialized in human-centered design and product development. Throughout his academic journey, he has demonstrated a strong commitment to innovation and a keen eye for design, earning him recognition and accolades from his peers and professors.
Areas of Expertise
- Product design and development
- User experience (UX) design
- Human-centered design
- Collaboration and cross-functional teamwork
- Design leadership and mentorship
- Coffee industry knowledge and expertise
Professional Impact
During his tenure at Shyft, Troy has spearheaded the design of several award-winning products that have had a significant impact on the company's growth and industry recognition. He has also been an active contributor to the Barista Life community, sharing his insights and best practices with aspiring and experienced baristas alike.
Conclusion
With his extensive experience, design expertise, and industry knowledge, Troy Lendman is poised to continue making a lasting impact in the product design landscape. His commitment to innovation, user-centric approaches, and collaborative leadership make him a valuable asset to both Shyft and the broader design community.
